Cross Promotion
If you are already established elsewhere, whether it be on your own personal website, other social media platforms, or perhaps you have built a podcast, TikTok can actually be a great vessel to promote external projects you have going on.
You can do so using the ‘edit profile’ section within the app by simply including links to where your business appears elsewhere across the internet.
Link Your Business In Your Bio
Having a link in your bio is extremely important, ensuring it is extremely easy for a user to direct themselves to your business website once landing on your TikTok page.
It is worth remembering that you need a minimum of 1,000 followers to have a link in your bio. However, once that is achieved, it is recommended to have the link to your website in the ‘website’ section, which is below the ‘bio’ section.
In the bio section, you could add a link to “check out more here” with an arrow pointing downwards, which clearly indicates to your customer where your business’ main website is.
Essentially, having ‘actionable’ links will help you encourage users to navigate themselves away from TikTok, which is how you are going to make your money!
Go Live!
Going live is a great way to get to know your audience in an unscripted, unfiltered kind of way. Customers love to know the person behind a business in a personal way, as it makes them feel more involved in the business and the journey.
To go live, you do, again, need to have at least 1,000 followers. However, once you do, the best way to feel comfortable is to practice on a smaller audience.
Once you have made a few mistakes in front of a smaller audience, you will be a pro by the time you have built up a mass following.
Going live reinforces the point mentioned above: You want to establish yourself as credible and trustworthy. By showing your audience the real you, you are encouraging them to trust you and your business, giving it authenticity.
Use The Latest Trending Sounds
On TikTok, audio matters, and 88% of TikTok users say that sound is essential to the TikTok experience.
Being an essential asset for going viral, brands should learn how to get it right. Therefore, by following the latest algorithms, you can check the “TikTok Viral” tab via the video editor, then select “Sounds” to browse the latest trending audio tracks.
It is important for businesses to be extremely careful when using songs, as they must comply with copyright. As a business account on TikTok, you can only use TikTok commercial sounds. You should also check that the trending sounds aren’t at odds with your brand image, of course.
To jump on the latest trending sounds, take advantage of the Creative Centre, where you can go to see the top performing sounds on TikTok, whether a trend is on the rise, at its peak or starting to slow down.
Demonstrate A Day In The Life
“Adayinthelife” videos have a staggering 1.4 billion views on TikTok, so jumping on the trending hashtag is a no-brainer for any account wanting to attract attention.
Taking your followers along with you on a typical day as a small business owner is a great way to keep them engaged and involved with your journey and the growth of your business.
Whether it be the simple things like coffee and breakfast to product launches and marketing events, it is nice for your customers to get to know you, as well as the team that helps to keep your business afloat.