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NASCAR and Ruoff Mortgage, a residential mortgage company, announced a multi-year partnership that will designate the company as the “Official Mortgage Partner of NASCAR.” This partnership will include branding of the most coveted real estate in all of motorsports, Victory Lane.
This marks the first time in almost 20 years that such a prominent branding asset has become available. Ruoff Mortgage will be the presenting sponsor of Victory Lane for the Cup Series, Xfinity Series and the Camping World Truck Series across all NASCAR-owned tracks. Victory Lane’s fresh look will incorporate Ruoff’s signature corporate color palette, teal, navy, and orange.
“The best drivers in the world compete to park their car in Victory Lane and we are excited to have Ruoff Mortgage be a part of that celebratory moment each weekend,” said Jeff Wohlschlaeger, vice president and chief sales officer of NASCAR. “Victory Lane offers Ruoff Mortgage a highly visible position at the track and will deliver tremendous exposure to the most brand loyal fan base in sports.”
Ruoff Mortgage is a family-owned and operated business located in Fort Wayne, Indiana, founded in 1984. Throughout the past few years, Ruoff Mortgage has grown tremendously in loan volume and sales, putting them in the Inc 500’s Fastest Growing Companies in America List for 8 years in a row. Exposure at entertainment and sports venues will help the company gain recognition on a national level.
“Today’s announcement strategically aligns with our company’s brand. In order to be ‘Welcome(d) Home’ to Victory Lane, drivers must be the fastest on the track, leading the way. Similarly, Ruoff’s goal is to continue to find innovative ways to improve the mortgage process for our homebuyers, giving them the fastest, most efficient route to the finish line at the closing table,” said Mark Music, Ruoff president and CEO. “We are proud to be a leader in the mortgage industry and are excited to introduce drivers and their teams and race fans to Ruoff in Victory Lane.”
For more information about Ruoff Mortgage, visit their website.