Let’s stop here for a moment: This is not to denigrate all real estate agents. Many do excellent work, and some often go way beyond their duties, usually to correct the errors made by the agent sitting across the table. But it is to point out how agents of all ilk can score a deal. And then screw it up.
According to a new report from the Consumer Federation of America, half the estimated 1.5 million licensees sell just one house a year, if they sell any houses at all. “Shocking” is the way Stephen Brobeck, a CFA senior fellow and the report’s author, described that 50% finding to me. “And that’s not just new agents, that’s the people whose pictures are on their firm’s websites.”
Worse, many of them, but especially rookies, are ill-equipped to properly serve people who are about to partake in what is likely to be their largest-ever financial transaction, the study found. They are inexperienced and untrained and likely must have income from other sources to survive.
Most brokerages tend to hire anyone who can fog a mirror and turn them loose with hardly any training other than what they learned to pass their licensing tests, tests that in some places are so simple that, well, why bother? And as a result, the business is overrun with too many agents chasing too few deals.
The high ratio of agents to sales — 1.5 million agents for five to six million sales annually — “virtually guarantees that most agents cannot support themselves only from sales commissions,” the CFA report maintains.
Trimming The Fat
“The residential real estate industry is truly a part-time industry, with most agents working sporadically and holding another job, often full-time,” Brokeck says. “There is no other financial services industry or profession where part-time, marginal workers are so ubiquitous.”
Brokers contribute to the over abundance of agents by continually advertising for new blood, largely, according to the report, because new hires “bring with them new clients, often friends and family members.”
There are other reasons for the glut. For one thing, the turnover rate among agents is high because many realize they can’t make the living they thought they could selling houses; for another, many agents pay “outrageous” fees, according to one agent quoted in the report, to their brokers to cover overhead expenses.
But the report says new hires are not adequately trained or supervised. “Through lax hiring and training, many companies sponsor agents that have too little knowledge and experience to adequately serve consumers,” says Brobeck, who found that nearly all the national and large realty agencies offer training in “the practicalities of selling property” but the courses are typically online and not required.
The study reports that mentoring programs are infrequent. Sometimes, the most senior agents are given the responsibility of looking over the shoulders of new ones, but they often have too many agents under their wings to adequately oversee them.