For example, if your company participates in a softball league, this presents an excellent opportunity to embrace some personal and playful branding. From adding softball-themed swag or sports-related copy into your marketing materials to more grand content, such as recording employees in their gear and holding Q+As on Instagram Live, the possibilities are truly endless.
Does your company consist of employees with diverse work histories and backgrounds? Highlighting their stories and experiences throughout blog posts or video content is another great way to connect with customers. With these personal narratives, customers will be ecstatic to hear from a friendly face relaying informative and relatable content. Featuring team members and their expertise, provides the opportunity to both educate your audience and highlight the strength and prowess of the individuals who contribute to your company’s stellar reputation. These moments of novelty and personality will successfully humanize your team and as a result, set you apart from competitors in your field.
Taking this more playful path when creating content can be an arduous one, but quite frequently the most rewarding. To be clear, this doesn’t mean making your co-workers take an hour out of their workday to learn a TikTok dance is the best use of your time and resources (although, that does sound hilarious). It does mean, however, exploring various opportunities with your content that challenge all stale standards. More examples of playful approaches could include tapping into trending sounds and audio that can link back to your products, crafting a “day in the life” Instagram story following your team around the office or traveling to a trade show, or adding in touches of humor to your day-to-day copy to get your audience laughing.
While it may require some trial and error, experimenting with these entertaining strategies can bring your brand to wider audiences and ultimately, resonate with customers on a more personal, long-lasting level. Overall, leaning into branding that showcases your company culture to the forefront is an instant win. Whether that means embracing an element of fun or humor, or simply highlighting the energy and persona of your employees, adding personality to your everyday brand will strengthen your audience’s connection with your company. This, in turn, builds trust in you and your team.
Look For Opportunities
For many in the industry, their current marketing strategy is a product of many painstaking years of solidifying workflows, content schedules, marketing materials, and beyond to curate a well-oiled machine. However, there comes a time where the call to try something new must be answered to see an increase in your brand’s recognition and audience impact. As the saying goes: same routine, same results.
Now of course, this doesn’t mean we throw all current strategy out the window once the ball drops for 2024. Instead, we should be looking for opportunities to breathe new life into our well-oiled machines with some calculated risk-taking. While embracing these new standards of modernity and personality may feel intimidating, these shifts are necessary to stay relevant in the field. If your marketing efforts approach content creation with your companies’ brand, core values, and mission at the forefront, these bold and brave switches in strategy will resonate with audiences and solidify your brand as an enduring and reliable source in the market.