
Valucentric, an American staff appraiser valuation firm, adopted the name of its international parent company, Opteon, and is now the driving force behind Opteon Appraisal, Inc.
Opteon acquired Valucentric in Sept. 2021 with hopes of revolutionizing the appraisal industry, according to the company. The company aims to bring same-day turn times to the United States through its technological solutions. By bringing Valucentric under the Opteon brand, the firm’s staff appraisers will soon be able to roll out Opteon’s proprietary technology to select markets.
“We intend to reinforce Opteon’s brand image as a leader and innovator in the US. Valucentric has always valued these qualities—now we can embrace them on a greater scale as a part of the Opteon brand,” said Leland Trice, executive vice president of Opteon Appraisal.
“Opteon AMC and Opteon Appraisal Inc. plan to work closely with our key partners as we aggressively deploy valuation technology and newly-trained appraisers in key markets across the US,” added Gabriel Hern, president of Opteon USA.
As part of the Opteon brand, Valucentric’s 250+ staff appraisers will be positioned to utilize and optimize Opteon technology for the American appraisal industry, according to a press release.
“We see great opportunity in the US mortgage industry and staff appraisers are a key component to Opteon’s success. The number of appraisers is dwindling. We’re directly addressing the issue by bringing Valucentric under the Opteon umbrella, and actively recruiting additional staff appraisers. Additionally, we have launched Opteon University, which is dedicated to building the next generation of appraisers,” said Chris Knight, Group CEO of Opteon.
Opteon has provided same-day turn times for the Australian and New Zealand markets for over a decade, using data-driven methods. Opteon entered the American market in 2019 and Valucentric is Opteon’s third acquisition in the US, and its first staff appraiser firm.