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Real Estate Investors Coming Back to the Market

National Mortgage Professional
Jul 12, 2010

Historically low mortgage interest rates and stabilizing home prices are luring many would-be investors into the residential real estate market. Additionally, job growth, the greatest factor in the demand for office space, and a major component of fueling demand for other commercial properties, resumed in January after several years of stagnation, and leasing activity is up in most states, according to the National Real Estate Investment Association. Another factor that had slowed investing was a crunch in the credit market. Companies and individuals had a much more difficult time obtaining financing for their investments when banks curtailed the amount of credit they were willing to lend. However, the crunch is easing. The Mortgage Bankers Association reports that commercial and multifamily mortgage origination volume in the first quarter of 2010 was 12 percent higher than the same period a year ago and 26 percent higher than the fourth quarter of 2009. Residential mortgage bonds, once considered some of the safest investments and which were hit hard in the recent financial downturn, are once again booming. Real estate investors are again seeking out mortgage bonds backed by the U.S. government, which has helped drive mortgage rates for consumers to record lows, according to the Wall Street Journal. This news, combined with the uptick in commercial investment, means real estate is once again being seen by many as a good place to invest money. Banks are also starting to hire back mortgage lenders, a sign that they’re optimistic that they’ll need those lenders to process requests for housing loans, according to Realty Times. Real estate investors, including residential or commercial inquirers and prospects, have a lot of supply to choose from in this market. Marketers who are looking to target these investors also have a lot of options—they can find people who have already invested in real estate or who are actively looking for an investment by obtaining a real estate investor prospect list that is specifically designed to target who they’re trying to reach—people seeking residential or commercial properties. These people have already invested in or are looking for an investment for a minimum of $10,000. This type of investor is not affiliated with a group and likes the historical stability and yield of real estate properties. The investments can include: residential or commercial buildings, land, apartments, single family homes, office complexes or other property investment opportunities. The prospect list can be tailored for either a direct mail or telemarketing campaign and can be further tailored by selecting specific criteria relevant to a marketer’s goals and needs. The list is created using information obtained from investment questionnaires, direct mail pieces, subscriptions, seminars they’ve attended on real estate transactions, public records, telemarketing and proprietary sources. The selections include: •Net worth •Gender •Age •Phone number •Zip code/county/state Whether a marketer is seeking prospects looking for homes, apartment buildings, commercial land or buildings, Endless Resources can provide them with a targeted list of consumers ready to take the plunge into the real estate market.
Jul 12, 2010