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Despite revenue dip, mortgage giant sees increase in market share and advances in AI technology.
Sun West Mortgage's Super Bowl commercial expected to reach 20 million viewers.
Study found first-time homebuyers were harder to satisfy, customers don't just shop rates.
Program mirrors those launched previously by Rocket, UWM.
The Windsor-based company is streamlining home buying with a tech-driven process.
Offer specifically targets employees of Rocket Central and Rocket Mortgage.
