Navigate Rate: Home Equity / HELOC Strategies For Rate-Locked Borrowers

Your best prospects aren't new leads. They're sitting in your database right now … homeowners with sub-5% first mortgages, record equity, and zero interest in touching their rate.

U.S. homeowners are sitting on more than $35 trillion in home equity. Eighty percent have rates under 5% and aren't going anywhere. The cash-out refi is out. HELOCs, closed-end seconds, and all equity products are in. The equity is there. The demand is there. The question is whether you're having that conversation — or whether their servicer beats you to it.

This session is with the originators already building production around equity products in today's market.

What you're walking away with:

• How to identify home equity opportunities in your existing database right now
• The bank statement HELOC, DSCR second, and closed-end second: when to use which
• How self-employed borrowers and investors are driving equity demand
• Why servicers are already calling your past clients — and how to get there first
• How to make equity products a core part of your retention and recapture strategy