Working with vendors to close more loans
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Working with vendors to close more loans

December 7, 2004

SouthStar enriches relationships with partners and customerswww.mortgagepress.comcustomer service, online services, Loan Status
Atlanta-based SouthStar Funding is taking care of its partners
and customers by launching a one-two-punch of innovations. The
company has created a Partnership Division that focuses on
providing exceptional service, products and pricing to large,
corporate accounts; while also adding a new service to its
SouthStar Online Services (SOS), Loan Status, which provides an
additional option for customers needing information about their
loans. Joe Trovato, national sales manager for SouthStar, will lead
a staff of experienced and knowledgeable account executives in the
new Partnership Division.
"Our focus is on building lasting relationships with our
preferred partners by offering special products, services and
pricing while maintaining the uniquely superior personal service
for which SouthStar is known," said Trovato. "By creating a
separate division with a dedicated team of underwriters and
closers, we streamline operations internally and are able to meet
the special needs of our larger customers."
SouthStar will provide focused, custom marketing resources
tailored to meet the needs of its partners' clients. In return, the
preferred partners endorse SouthStar to their clients and direct
business toward the lender.
"SouthStar Funding's focus on providing uniquely superior
personal service extends to large corporate customers in addition
to our brokers," said Kirk Smith, president of SouthStar. "The
Partnership Division is comprised of individuals with high levels
of expertise and professionalism in the mortgage industry
specifically chosen to look after our preferred partners. These
partners now trust us to provide the special products they need
with the same high levels of service they have come to expect from
SouthStar."
SouthStar's customer service will be bolstered by a new addition
to its SOS, Loan Status, which offers easy access to real-time
information to customers' loans online, 24 hours a day, and
supplements SouthStar's phone, fax and e-mail services.
"Loan Status was designed to offer our customers comprehensive
real-time information," said Marc Kagan, vice president of
eBusiness for SouthStar Funding. "The program is very intuitive and
always available, including nights, weekends and holidays. The goal
of Loan Status is to give customers enhanced options to share and
receive information with SouthStar Funding. We provide our
customers immediate access to the full conditions of their loans
any time they have access to the Internet."
Loan Status provides another means for customers to find
information about their loans, making it easy to find answers to 90
percent of the most frequently asked questions. SouthStar provides
its customers with many options, including e-mail, fax, phone and
now online services to stay updated on the point-in-progress of
their loan. Loan Status enables customers to see a detailed
pipeline view of their loans, including the contact information of
who is currently working on the loan and what conditions have been
and still need to be met.
For more information, visit www.southstar.com.

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