Chase sponsors homeownership telenovelaMortgagePress.comHomeownership telenovela,nuestro barrio
The first episode of a Spanish-language soap opera, or
telenovela, was aired in the New York City/New Jersey and
Sacramento/Stockton/Modesto, Calif. areas on June 1, with Chase as
the exclusive sponsor in those markets.
"Nuestro Barrio," which translates to "Our Neighborhood,"
combines dramatic storylines with educational messages on important
financial issues, including money management, credit and
homeownership. Chase will also be the exclusive sponsor when the
show airs in the Los Angeles and San Francisco/Oakland/San Jose,
Calif. areas on a yet-to-be-determined date.
New York-based Chase is a home equity lender and subsidiary of
JPMorgan Chase. For more information, visit www.chaseb2b.com.