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Experian and First Manhattan launch segmentation and scoring systemMortgagePress.comMortgage loan scoring system
Experian Group Ltd. and First Manhattan Consulting Group have
launched Financial Personalities, a comprehensive segmentation and
scoring system for specific types of financial services, including
mortgages.
Financial Personalities enables marketers to target prospects,
using scores that accurately predict a consumer's needs and
attitudes toward specific financial products. Along with a
Financial Personality score for each consumer, a framework reveals
critical aspects of each consumer profile, such as the importance
of rates and fees, discipline with finances, perceived financial
security and use of financial products.
Experian Group Ltd. is a provider of analytical and information
services, based in Costa Mesa, Calif. For more information, call
(888) 397-3742 or visit www.experiangroup.com.
New York-based First Manhattan Consulting Group is a
management-consulting firm that specializes in the financial
services industry. For more information, call (212) 557-0500 or
visit www.fmcg.com.
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