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Ellie Mae launches Encompass Custom Edition and Contour Migration Wizard

National Mortgage Professional
Dec 07, 2006

Experian and First Manhattan launch segmentation and scoring systemMortgagePress.comMortgage loan scoring system Experian Group Ltd. and First Manhattan Consulting Group have launched Financial Personalities, a comprehensive segmentation and scoring system for specific types of financial services, including mortgages. Financial Personalities enables marketers to target prospects, using scores that accurately predict a consumer's needs and attitudes toward specific financial products. Along with a Financial Personality score for each consumer, a framework reveals critical aspects of each consumer profile, such as the importance of rates and fees, discipline with finances, perceived financial security and use of financial products. Experian Group Ltd. is a provider of analytical and information services, based in Costa Mesa, Calif. For more information, call (888) 397-3742 or visit www.experiangroup.com. New York-based First Manhattan Consulting Group is a management-consulting firm that specializes in the financial services industry. For more information, call (212) 557-0500 or visit www.fmcg.com.
Published
Dec 07, 2006
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