Intellidyn debuts ability to target negative amortization loan holders by lender MortgagePress.comIntellidyn, negative amortization loan holders, prospect lists
Intellidyn Corporation has announced the release of a series of
prospect lists that enable mortgage marketers to target borrowers
currently in negative amortization loans. This specialized
marketing data enables retail originators to pinpoint and market to
prospects by their negative amortization levels, and can be
selected by credit criteria and lender name.
"Negative amortization loan holders are a very tight base of
borrowers organized into micro segments," says Intellidyn CEO Peter
Harvey. "Where borrowers with loan balances higher than their
original loan amount are located in neighborhoods that are still
appreciating, they have the LTV needed to refinance. Certainly this
is a small group. However, this is the level of micro-targeting
that lenders need to be engaged in while under these market
conditions. We anticipate that LTV's will continue to increase,
further tightening underwriting criteria.
"Although there may only be a total of two million of these
loans nationally, far less than that number can be marketed to in
today's underwriting conditions. But these small niches can be
developed and targeted. As lenders scale, they need to market into
many types of niches, not just one or two. Intellidyn will keep
introducing these specialized opportunities to enable lenders to
profitably generate new loans.
"Intellidyn is fortunate to be working with some very
forward-thinking lenders. The best ideas always seem to come from
the front line, at the branch level. The more we can listen to
their needs, the more relevant prospecting opportunities we can
uncover for lenders. Capturing these opportunities is critical to
helping lenders survive day-to-day, and to stay in the game when
the market begins to scale again."
For more information, visit www.intellidyn.com.
