ServiceLink appoints new national sales leader MortgagePress.comServiceLink, Len Franco, Fidelity National Financial ServiceLink, a provider of origination and default services and the national mortgage services platform for the Fidelity National Financial family of companies, has announced the appointment of Len Franco as senior vice president, national sales manager, origination services. In his role, Franco will be responsible for both the long-term strategic planning and day-to-day management of ServiceLinks national and regional origination services account executives. He is charged with increasing the performance and penetration in existing lending channels as well as entry into new production channels. He will also focus on securing ServiceLinks position as the preferred provider among new national clients within the nations top 30 lenders. "During his career Len has displayed solid leadership abilities and proven knowledge of the value customers are seeking from settlement services providers," said Kevin Gugenheim, ServiceLinks executive vice president. "We are pleased to have him join our team and look forward to his direction in helping both our current and new customers appreciate the quality and breadth of products and services that we offer." Franco has extensive industry experience, having spent the past 10 years with First American Corporation, most recently as senior vice president, national sales manager for Lenders Advantage, a division of First American Title Insurance Company. He has also held management roles with Proctor Financial Insurance Company, Informative Research Inc., and UCB Inc., a division of TransUnion. Franco attended Cortland College and holds a business degree. For more information, visit www.servicelinkfnf.com.