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Mavent reacts quickly to the immediate enactment of Kentucky House Bill 552

National Mortgage Professional
Apr 25, 2008

myRateTrack.com distributes customer-specific refinance reports for mortgage professionalsMortgagePress.comWeb-based system, refinance reports, interest rates, closing costs System also notifies consumers and loan officers when desired rates and programs are available myRateTrack.com has launched a unique Web-based system that periodically sends consumer-specific refinance reports with available interest rates and specific closing costs to clients of participating mortgage professionals. The system also includes an easy-to-use target refinance system. When a client of the loan officer enters a target rate and program into the system, he and his loan officer will be immediately notified when that rate and program become available. "A huge percentage of a loan officer's business is from repeat business," says myRateTrack.com founder and mortgage professional Jeffrey Pinkerton. "This system allows loan officers to offer timely and meaningful information to clients on a regular basis. When it's time for them to refinance, they'll get an e-mail letting them know." A consumer who uses the myRateTrack.com service, courtesy of his mortgage professional, has access to the site and service free of charge. The application's periodic RateTrack reports and each clients' personal access account, which allows a consumer to set a target refinance rate, access an instant report, and update personal information, are branded with the referring loan officer's contact information, so the consumers will remember who to call when they are ready. Many mortgage shoppers lost out in January when mortgage rates dipped to their lowest level in years, only to jump up as much as 0.5 percent by the end of the day. The market moved so quickly, many consumers missed out on the opportunity. "Not with myRateTrack.com," says Jeffrey. "The next time there's a golden opportunity, myRateTrack.com subscribers and their clients will know about it." For more information, visit www.myRateTrack.com.
Published
Apr 25, 2008
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