Skip to main content

Appraisal Institute calls for revisions to Fannie/Freddie Home Valuation Code of Conduct

National Mortgage Professional
May 01, 2008

Zoot white paper provides industry insight to instant prescreen capabilitiesMortgagePress.cominstant prescreen, acceptance rates, Prescreen-of-One Offers strategy to acquire and retain qualified customers in a challenging market Zoot, a provider of credit decisioning and loan origination solutions, announced the release of a white paper titled, "Operational Excellence: The Prescreen Revolution." Analyst firm TowerGroup predicts that, in response to market changes, lenders in 2008 will need to reform every aspect of their credit operations, including the adoption of more innovative business strategies. Zoot's white paper introduces new approaches for selling more credit products in today's volatile market. The white paper offers insight into instant prescreen as a viable strategy for increasing acceptance rates of credit products. Most traditional acquisition strategies, such as direct mail prescreen, require large financial investments and are increasingly ineffective and inefficient. A solution that capitalizes on an institution's existing customer base is necessary, and having the technology to support this is critical to the success of the institution in 2008 and beyond. "Zoot's instant prescreen solution, Prescreen-of-One, has allowed financial institutions to consistently achieve acceptance rates around 20 percent, which is 40 times higher or nearly a 4,000 percent increase in the typical response rates for direct mail in any industry. The cost of implementing instant prescreen is more than offset by the additional revenue that it drives, making the [return on investment] tangible within months," stated Tom Johnson, vice president of product development at Zoot. For more information, visit www.zootweb.com.
Published
May 01, 2008
KBRA Assigns Preliminary Ratings To SEMT 2021-6

Pool Of 497 First-Lien Loans Combined Have A Principal Balance Of Nearly $449M

Industry News
Sep 16, 2021
Fugo Appoints Bahlman As VP, Client Relations & Sales

Brings 19 Years of Experience To Texas-Based Back-Office Support Company

Industry News
Sep 16, 2021
Envoy Mortgage Expands To Atlanta

Envoy Mortgage lender expanded its Southeast operations to Atlanta, GA.

Industry News
Sep 15, 2021
FHFA Suspends Controversial PSPA Amendments

Today, the FHFA will be suspending controversial provisions added to the Preferred Stock Purchase Agreement (PSPA) on January 14, 2021.

Industry News
Sep 15, 2021
Covius Holdings To Acquire Nationwide Title Clearing

All 670 NTC Employees, Including Senior Management, Will Join Covius

Industry News
Sep 14, 2021
MBA Appoints AVP Of Diversity, Equity, & Inclusion

Promotes Amber Lawrence From Position As Associate Director Of Career Development Programs

Industry News
Sep 14, 2021