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ISGN re-brands acquired companies: MortgageHub, Dynatek, Inuva, Tradewinds and Cocamar to operate under ISGN name

National Mortgage Professional
May 16, 2008

LoanSifter teams with OriginationPro to deliver e-mail campaignsMortgagePress.comLoanSifter, OriginationPro, e-mail, marketing campaigns, NewsletterPro LoanSifter and OriginationPro have announced a partnership to help loan officers deliver high-impact email marketing campaigns. NewsletterPro, a newsletter systems from OriginationPro, offers a perfect complement to LoanSifter's real-time e-mail campaign rate distribution. The combined e-mail campaign system keeps prospects and referral sources informed and excited about the products loan professionals have available and strengthens those relationships. "We've received overwhelming interest in our e-mail campaign features, due to our ability to provide targeted rates for customized scenarios," said LoanSifter president Bruce Backer. "Our customers have been driving us toward adding market update content that will further increase the results of these campaigns. We are excited to partner with an industry leader like NewsletterPro, knowing its excellent reputation for driving campaigns that produce results." As part of the partnership agreement, LoanSifter customers will have the ability to add the NewsletterPro Marketing System to their offerings; and OriginationPro's customer base will have the ability to access LoanSifters powerful and customizable product and pricing engine. According to Dave Hershman, president of OriginationPro and author and speaker for the mortgage industry, "With the markets changing significantly, finding the right loan scenario for loan originators is an important part of the equation; however, the second part is keeping those customers and prospects engaged for the long-term. The partnership between LoanSifter and OriginationPro provides loan professionals with a valuable way to not only find the right loan for the right prospect, but to also continually market to their customer sphere. For the originator, this helps them save time and money and increase their income. And for the borrower, it means finding the best loan product and keeping in touch with the loan professional that can help them achieve their financial goals." For more information, visit www.loansifter.com or www.originationpro.com.
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