Skip to main content

ISGN re-brands acquired companies: MortgageHub, Dynatek, Inuva, Tradewinds and Cocamar to operate under ISGN name

National Mortgage Professional
May 15, 2008

LoanSifter teams with OriginationPro to deliver e-mail campaignsMortgagePress.comLoanSifter, OriginationPro, e-mail, marketing campaigns, NewsletterPro LoanSifter and OriginationPro have announced a partnership to help loan officers deliver high-impact email marketing campaigns. NewsletterPro, a newsletter systems from OriginationPro, offers a perfect complement to LoanSifter's real-time e-mail campaign rate distribution. The combined e-mail campaign system keeps prospects and referral sources informed and excited about the products loan professionals have available and strengthens those relationships. "We've received overwhelming interest in our e-mail campaign features, due to our ability to provide targeted rates for customized scenarios," said LoanSifter president Bruce Backer. "Our customers have been driving us toward adding market update content that will further increase the results of these campaigns. We are excited to partner with an industry leader like NewsletterPro, knowing its excellent reputation for driving campaigns that produce results." As part of the partnership agreement, LoanSifter customers will have the ability to add the NewsletterPro Marketing System to their offerings; and OriginationPro's customer base will have the ability to access LoanSifters powerful and customizable product and pricing engine. According to Dave Hershman, president of OriginationPro and author and speaker for the mortgage industry, "With the markets changing significantly, finding the right loan scenario for loan originators is an important part of the equation; however, the second part is keeping those customers and prospects engaged for the long-term. The partnership between LoanSifter and OriginationPro provides loan professionals with a valuable way to not only find the right loan for the right prospect, but to also continually market to their customer sphere. For the originator, this helps them save time and money and increase their income. And for the borrower, it means finding the best loan product and keeping in touch with the loan professional that can help them achieve their financial goals." For more information, visit www.loansifter.com or www.originationpro.com.
Published
May 15, 2008
Creativity Found In The Oddest Place

Flagstar’s MortgageTech Accelerator program has its roots in Major League Baseball

Industry News
Nov 21, 2022
UWM Expands Temporary Rate Buydown Offerings

In a rising rate environment, this temporary rate buydown will be an attractive option for borrowers.

Industry News
Nov 16, 2022
Down Payment Assistance Facilitator Arrive Home Launched

Social enterprise

Industry News
Nov 15, 2022
FundMore, VeriFast Team To Expand Digital Verification

Announced a partnership that seeks to secure and verify digital mortgage transactions.

Tech
Nov 14, 2022
Redfin Posts 3Q Loss, Blames iBuying Business

CEO says company will sell RedfinNow inventory of homes by Q2 2023.

Analysis and Data
Nov 09, 2022
Cenlar FSB Appoints Its 1st VP Of Cybersecurity

Brian Browne brings 25 years of experience in information security.

Tech
Nov 09, 2022