LoanSifter teams with OriginationPro to deliver e-mail campaignsMortgagePress.comLoanSifter, OriginationPro, e-mail, marketing campaigns, NewsletterPro
LoanSifter and OriginationPro have announced a partnership to
help loan officers deliver high-impact email marketing campaigns.
NewsletterPro, a newsletter systems from OriginationPro, offers a
perfect complement to LoanSifter's real-time e-mail campaign rate
distribution. The combined e-mail campaign system keeps prospects
and referral sources informed and excited about the products loan
professionals have available and strengthens those
relationships.
"We've received overwhelming interest in our e-mail campaign
features, due to our ability to provide targeted rates for
customized scenarios," said LoanSifter president Bruce Backer. "Our
customers have been driving us toward adding market update content
that will further increase the results of these campaigns. We are
excited to partner with an industry leader like NewsletterPro,
knowing its excellent reputation for driving campaigns that produce
results."
As part of the partnership agreement, LoanSifter customers will
have the ability to add the NewsletterPro Marketing System to their
offerings; and OriginationPro's customer base will have the ability
to access LoanSifters powerful and customizable product and pricing
engine.
According to Dave Hershman, president of OriginationPro and
author and speaker for the mortgage industry, "With the markets
changing significantly, finding the right loan scenario for loan
originators is an important part of the equation; however, the
second part is keeping those customers and prospects engaged for
the long-term. The partnership between LoanSifter and
OriginationPro provides loan professionals with a valuable way to
not only find the right loan for the right prospect, but to also
continually market to their customer sphere. For the originator,
this helps them save time and money and increase their income. And
for the borrower, it means finding the best loan product and
keeping in touch with the loan professional that can help them
achieve their financial goals."
For more information, visit www.loansifter.com or www.originationpro.com.
