LoyaltyExpress releases CustomerManager 3.0MortgagePress.comLoyaltyExpress, CustomerManager 3.0, marketing automation services, printing
LoyaltyExpress has released the third generation of its
marketing automation service, CustomerManager. CustomerManager
delivers marketing automation services to mid-and large-market
lenders and brokers. By creating best-in-class retention-marketing
methodologies and programs, LoyaltyExpress continues to expand the
power of mortgage enterprises by automating communications and
empowering loan officers and executives with the discipline of
consistently reinvesting in their businesses.
As part of CustomerManager 3.0, LoyaltyEpress has announced the
availability of dynamic cross-media campaigns. Cross-media
campaigns consist of direct-mail and/or e-mail that point
customers, partners, and prospects to Web sites (personalized to
loan officers or companies) where requests are made for more
information, loan applications, and customer surveys, for example.
The possibilities are endless. All content and Web pages are
dynamically created based on specific campaign rules. Multiple
trigger-alerts are also built into CustomerManager, such as
notifications to cell phones alerting loan officers that customers,
prospects, and/or partners are looking to work with them.
Cross-media campaigns also offer integrated tracking
capabilities to determine response rates and response tendencies to
fine-tune future campaigns. Campaigns can also be automated with
corresponding, automatic responses to customer, partner, and
prospect submissions. For instance, if a customer fills out an
online survey, a thank you card with a gift card or other token of
appreciation can automatically be sent out from the loan
officer.
"CustomerManager continues to be the most flexible and rewarding
marketing service in the mortgage industry," said LoyaltyExpress
Chief Executive Officer Jeff Doyle. "And, we continue to expand its
core foundation by monitoring feedback from over 6,000 loan
officers using it nationwide. It is exceptionally rewarding to
translate loan officer and executive feedback into leading-edge
customer-retention programs and services, powered by a world-class
digital printing environment."
The 3.0 release builds upon the original success of the service
with the following enhancements:
• Campaign deployment across multiple media (direct mail,
pURLs, e-mail) with disposition recording for each contact and
analysis of LO participation;
• Reassignment of contacts to other LOs with LO
turnover;
• Company, division, branch distribution of leads; LOs
select preference of receiving leads;
• Privacy-settings management for do-not-mail/do-not-call
permissions;
• Individual databases for customers, prospects, partners
for each LO;
• Expanded data-driven alerts to notify LOs of events
(birthdays, etc.) and loan characteristics (ARM resets, closing
anniversary, etc.);
• On-demand collateral and direct mail store with both
LoyaltyExpress-developed and client-specific marketing
collateral;
• Hierarchical access, reporting, and creative content
assignment;
• Chain-of-custody certifications from Forest Stewardship
Council (FSC), Sustainable Forestry Initiative (SFI), and the
Programme for Endorsement of Forest Certification (PEFC).
CustomerManager is available on a subscription basis, and its
technology is patent-pending. For more information, visit www.loyaltyexpress.com.
