Ellie Mae partners with Mortgage Power Network, giving Encompass users access to Chip Cummings' marketing toolsMortgagePress.comEllie Mae, Mortgage Power Network, Encompass, marketing tools, Chip Cummings, MPTN TV Ellie Mae, a provider of innovative software and services for the mortgage industry, has partnered with Mortgage Power Network (MPN), a provider of information and tools specifically designed to help mortgage originators increase their market share as well as their bottom line profits. This partnership enables the 150,000-plus users of Ellie Mae's Encompass Mortgage Management Solution to access the Mortgage Power Network (www.MortgagePowerNetwork.com) with one click, right from within their Encompass systems. Mortgage Power Network provides the mortgage community with a wide array of highly sought-after content, training and support, featuring: • Ready-to-launch marketing campaigns; • Encompass training videos, manuals and resources including step-by-step how-to tutorials; • Advice on how to profitably use YouTube, MySpace and other Internet tools; • Downloadable customer letters and templates; • Strategy-building conference calls, webinars and forum groups; • Advice and opinions from proven industry experts; and • Video market updates and important news originators can use. "Mortgage Power Network is like having an instruction manual for virtually every facet of the mortgage industry, from specific software technologies, to specific marketing campaigns," explains Chip Cummings, founder of Mortgage Power Network. "We offer a one-stop shop for the tools and information originators need to succeed." "There is extensive content on Mortgage Power Network to help users get the most out of the Encompass system and increase their profitability," states Richard Roof, senior vice president of strategic partnerships at Ellie Mae. "The content MPN provides is on target, detailed, and really helps Encompass users grow their businesses." In addition to a wide array of in-depth information, MPN is now offering its users a new viral video customer relationship management tool that enables users not only to send video email messages to their clients, but also to access the contact information of anyone who receives the video, even if its forwarded to them. "Video messaging is widely and successfully used in most other industries, and now we're bringing it to the mortgage industry," says Cummings. With Mortgage Power Network's video messaging tool, users may create their own video messages or use one of the pre-recorded templates for quick and easy ramp-up. "Let's say you just originated a new loan, now you can send out a video message that explains the Good Faith Estimate, or if you dont feel comfortable in front of the camera, or want to get started right away, you can use one of our pre-loaded templates." In addition to the video messaging tool, the Mortgage Power Network has also partnered with the Mortgage Professional Training Network (MPTN TV), an Internet television network that will provide mortgage industry news, a vast video training library, as well as other useful industry information. "Our new viral video CRM system and the integration of an Internet TV network are raising the bar and bringing the mortgage industry's marketing tools into the 21st century," adds Cummings. "This is a great time to partner with Ellie Mae so that we can effectively spread the word about all these great tools that are available to help originators succeed in this difficult market." For more information, visit www.elliemae.com.
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