Ellie Mae partners with Mortgage Power Network, giving Encompass users access to Chip Cummings' marketing toolsMortgagePress.comEllie Mae, Mortgage Power Network, Encompass, marketing tools, Chip Cummings, MPTN TV
Ellie Mae, a provider of innovative software and services for
the mortgage industry, has partnered with Mortgage Power Network
(MPN), a provider of information and tools specifically designed to
help mortgage originators increase their market share as well as
their bottom line profits. This partnership enables the
150,000-plus users of Ellie Mae's Encompass Mortgage Management
Solution to access the Mortgage Power Network (www.MortgagePowerNetwork.com)
with one click, right from within their Encompass systems.
Mortgage Power Network provides the mortgage community with a
wide array of highly sought-after content, training and support,
featuring:
• Ready-to-launch marketing campaigns;
• Encompass training videos, manuals and resources including
step-by-step how-to tutorials;
• Advice on how to profitably use YouTube, MySpace and other
Internet tools;
• Downloadable customer letters and templates;
• Strategy-building conference calls, webinars and forum
groups;
• Advice and opinions from proven industry experts; and
• Video market updates and important news originators can
use.
"Mortgage Power Network is like having an instruction manual for
virtually every facet of the mortgage industry, from specific
software technologies, to specific marketing campaigns," explains
Chip Cummings, founder of Mortgage Power Network. "We offer a
one-stop shop for the tools and information originators need to
succeed."
"There is extensive content on Mortgage Power Network to help
users get the most out of the Encompass system and increase their
profitability," states Richard Roof, senior vice president of
strategic partnerships at Ellie Mae. "The content MPN provides is
on target, detailed, and really helps Encompass users grow their
businesses."
In addition to a wide array of in-depth information, MPN is now
offering its users a new viral video customer relationship
management tool that enables users not only to send video email
messages to their clients, but also to access the contact
information of anyone who receives the video, even if its forwarded
to them.
"Video messaging is widely and successfully used in most other
industries, and now we're bringing it to the mortgage industry,"
says Cummings. With Mortgage Power Network's video messaging tool,
users may create their own video messages or use one of the
pre-recorded templates for quick and easy ramp-up. "Let's say you
just originated a new loan, now you can send out a video message
that explains the Good Faith Estimate, or if you dont feel
comfortable in front of the camera, or want to get started right
away, you can use one of our pre-loaded templates."
In addition to the video messaging tool, the Mortgage Power
Network has also partnered with the Mortgage Professional Training
Network (MPTN TV), an Internet television network that will provide
mortgage industry news, a vast video training library, as well as
other useful industry information.
"Our new viral video CRM system and the integration of an
Internet TV network are raising the bar and bringing the mortgage
industry's marketing tools into the 21st century," adds Cummings.
"This is a great time to partner with Ellie Mae so that we can
effectively spread the word about all these great tools that are
available to help originators succeed in this difficult
market."
For more information, visit www.elliemae.com.
