FHA implements use of credit scores

Lenders One enlists Web.com as new preferred partnerMortgagePress.comLenders One, Web.com, online marketing services, Scott Stern Lenders One Mortgage Cooperative, a national alliance of mortgage bankers, announced that it has partnered with Web.com, a company specializing in online marketing services for small- and medium-sized businesses, to provide Lenders One members with Web site design, local search marketing and search engine optimization. In this program with Web.com, Lenders One members gain access to an experienced team of online marketing professionals who provide full customer support, Web site maintenance and guidance during the entire process including real-time reporting of calls, e-mails, clicks and Web site traffic to monitor their online results. The solutions offered through the program include professional Web site design, targeted online marketing services and analytical tools to measure the return on investment. "Small- to mid-size mortgage banks generally do not have the internal expertise to best promote their business and attract new customers in an online environment, and seeking this support externally can be time consuming and costly," said Scott Stern, CEO of Lenders One. "The collective membership power of Lenders One allows us to offer Web.com's services to our members in an efficient, cost-effective manner." Other Web.com services offered through this program include e-mail marketing, banner advertising, paid inclusion, which is immediate and guaranteed placement in search results, as well as search engine submission, which is the direct and continuous submission of a company's Web address to all major search engines. "As a company that focuses on the online needs of small- and medium-sized businesses, Web.com is uniquely positioned to create a strong online presence for Lenders One members," said Jeff Stibel, president of Web.com. "This partnership with Lenders One presents a unique opportunity for us to leverage our broad suite of online marketing solutions to enhance revenue and grow customer reach for their mortgage bankers across the country." Of approximately 25 preferred vendor relationships, Web.com is the only partner to fill this space for Lenders One and make available the tools and advice to assist members with their online marketing and Web site needs. Stern added, "We saw the benefits not only for our mortgage bankers, but also for the loan officers they work with in giving them access to Web development and maintenance solutions." For more informaiton, visit www.lendersone.com or www.web.com.