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Forward on reverse: Insights for marketing to maturity

National Mortgage Professional
Aug 25, 2008

Brand mortgage group selects Sollon Technologies to provide product and testingMortgagePress.comoriginating loans, loan pricing, pipeline management, price quote Sollen Technologies, an Internet-based application services provider of product, pricing and best execution capabilities for the mortgage industry, has been chosen by Duluth, Ga.- based Brand Mortgage to use its loan pricing and pipeline management tool, Lender Online. The application allows the company's loan officers to sift through thousands of products to determine eligibility and locate the best price, within seconds. Prior to using Sollen's Web-based technology, Brand relied on pricing each investor individually which took more time and could lead to pricing errors. According to Stephanie Kennedy, Brand Mortgage senior vice president, ease of use and Sollen's ability to accommodate their needs by adding all of Brand's key investors to their database, were the main reasons for selecting the PPE provider. "We now have a tool that allows our loan officers to receive a price quote in less than a minute," said Kennedy. "Sollen's technology has taken seven steps and combined them into one easy platform. As a result, the borrower benefits from our efficiency and we are confident that we are offering them the best pricing for the loan products available." Sollen's Lender Online tool is a Web-based solution that offers a complete pipeline management system with access to multi-channel, multi-lender data from an easy-to-use interface. Lender Online allows a loan originator to verify a borrower's eligibility for products based on their specific needs and can provide real-time fully adjusted pricing. Loan origination and back office systems can interface with Lender Online using XML standards. "Brand Mortgage has grown significantly since its inception in 2006 and needed a product and pricing technology that could handle the increased workload," said Michel Van Hee, CEO of Sollen Technologies. "Sollen's Lender Online provides them with the capabilities to pull pricing from each of their investors instantly, increasing productivity. Our mission is to give originators the ability to position themselves in today's highly competitive marketplace while improving their operations. We look forward to working with Brand Mortgage and assisting them with their product and pricing needs." For more information, call 800.582.1074 or visit
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