Lenders One members head down the Yellow Brick Road MortgagePress.comLenders One, The Wizard of Oz, mortgage bankers, Warner Brothers
Lenders One Mortgage Cooperative, a national alliance of
mortgage bankers, announced that it has entered into a licensing
agreement with Warner Bros. Consumer Products for the use of images
and audio from the timeless film The Wizard of Oz. The agreement
will give Lenders One members access to the film's visual and audio
materials for advertising and marketing purposes.
This relationship marks a major milestone, not only in Lenders
One history, but in the history of the mortgage industry as well.
The campaign, The Brains, the Courage and the Heart to Make Your
Dreams Come True, makes available video clips, still images and
sound bites from the film. These creative items will be
customizable for each lender to use in conjunction with the Lenders
One brand and in a variety of promotional formats, enabling members
to promote their services nationally as the best mortgage bankers
in the country.
"I truly believe The Wizard of Oz is the ultimate movie
licensing opportunity for a mortgage organization, in this day in
time particularly," said Scott Stern, CEO of Lenders One. "It
promotes the power of leveraging the knowledge and experience of a
group to ultimately achieve success. In our case, success means
sending future borrowers down the Yellow Brick Road to
homeownership. And having a dedicated The Wizard of Oz marketing
department will give our members everything they need to make the
campaign even more compelling."
Members of Lenders One will have access to a multitude of
advertising and marketing materials that feature video clips,
photographs and sound bites from the film. The materials will be
customizable by the members to use in their markets in a variety of
formats. To ensure a successful campaign rollout, Lenders One has
hired a seasoned marketing professional to work with members to
develop their advertising and marketing plan and to assist them in
their media buying efforts.
Lenders One member, Tom Mencke, president of Flossmoor,
Ill.-based First Mortgage Corporation, explained, "The images from
The Wizard of Oz are very familiar to everyone. They send the
message to potential homebuyers that we, as members of Lenders One,
have been in the industry for a long time, that our business is
sound, and we will be around in the future it is all about proven
stability in today's market."
Mencke added that there are four other Lenders One members in
the greater Chicago area. "This campaign enables us to leverage our
business and reach out to the community by aligning under a single
message. As we each position ourselves with this new marketing
initiative, it will reinforce our purpose, distinguish our success
and bring new customers through our doors."
As one of the most recognizable movies in history, The Wizard of
Oz campaign will help Lenders One members better reach their target
audience and gain instant recognition in their markets by utilizing
famous phrases such as, "There's no place like home." Stern
continued, "Soon members will be generating more leads from
customers and referral partners as this unique marketing
opportunity highlights a quest to get home and the friends that
help along the way."
For more information, visit www.lendersone.com.