New start-up helps professionals generate business from social mediaMortgagePress.comPublished Daily, Gibran Nicholas, social networking, magazine, newsletter, marketing service, Facebook, Linkedin
"The key to leveraging social media for business is to use it as
a platform to provide your network with valuable, timely and
relevant information," said Gibran Nicholas, chairman of Published
Daily, a new startup tech company whose aim is to help
professionals generate more referral business. "In this age of
social media and information overload, people are constantly being
bombarded with an overwhelming flow of information and noise. This
means that people don't need more information they need relevant
information. If you are the one providing it to them, it elevates
your value and transforms your network of friends, clients, and
prospects into a referral-generating sales force.
Published Daily is a customizable online magazine, newsletter,
and marketing service that helps professionals communicate relevant
and timely information to their clients and prospects via e-mail
and social networking platforms. Users can insert plug-and-play
content specific to their industry and select their own line-up of
Published Daily writers. The drag-and-drop functions are
easy-to-use, and allow users to design their newsletter from
scratch or utilize the templates provided by Published Daily.
"The most unique element of Published Daily is that it provides
both newsletter templates and valuable content from various
industries," Nicholas said. "Every other service we've seen is
focused on just content, or just newsletter templates, and the
users are forced to spend more time and money in order to get their
After the initial set-up, users can put the program on
auto-pilot because the content is automatically updated whenever a
Published Daily writer posts a new article. "Most people don't have
the time or patience to recreate the wheel every time they want to
send out a newsletter or marketing message," Nicholas said. "The
key is to put your marketing on auto-pilot so that you can spend
your time doing the things that you do best."
The newsletter can be sent out via e-mail to your list of
clients or posted on your website, blog, Facebook, Linkedin or any
other social networking profile. "Up until now, there have been two
major hurdles with blogging and social networking for business,"
Nicholas said. "First of all, it takes too much time; and secondly,
how are people getting your message? For less than $1 per day,
Published Daily solves these problems and helps professionals in
any industry transform their clients into a referral-generating
For more information, visit www.PublishedDaily.com.