Book Review: Think Reverse! by Atare E. AgbamuLiz ScholzThink Reverse, NRMLA, reverse mortgages, HECM
Think Reverse!:
The Complete Guide to Marketing and Originating Reverse Mortgages
for Mortgage Professionals and Financial Advisors reflects
an impressive level of breadth and depth in reverse mortgage
knowledge. Clearly a lot of thought with integrity was clearly put
into this work. I found the work impressively researched, well
documented and a nicely interwoven range of topics throughout the
way. Author Atare E. Agbamu's expertise as a reverse mortgage loan
originator, with real live cases, and his experience as a key
industry participant and leader, comes through on each page loud
and clear.
I appreciate the range of insight offered from the softer side
of communicating with clients to the more technical perspectives
and information on the products. This book takes complex products
and rules and boils them down to very accurate yet understandable
terms.
And now, more than ever, is the importance of ethics in dealing
with seniors. Atare gives sound, practical and professional
insights into dealing with this very special customer in marketing,
meetings and outreach with the right level of integrity and care
for the client. Tips on communications, analysis on new market
segmentation, and trends to expect were just a few of the many
facets of the book that I found interesting.
I would highly recommend that anyone interested in getting into
the business, or new to the business, and yes, even seasoned
veterans can learn from this book! Kudos to Atare for a fine piece
of work that will serve the mortgage and financial services
industry in very positive ways.
Liz Scholz is chief operating officer and executive vice
president of the National Reverse
Mortgage Lenders Association (NRMLA). She may be reached at
(202) 939-1776 or e-mail
[email protected].
