The National Association of Realtors (NAR) has acquired technology to create a database of all properties in the U.S. so Realtors can better assist consumers in a high-tech, fast-paced business world. The technology acquisition includes licensed data and secured data aggregation services from LPS Real Estate Group, a wholly-owned subsidiary of Lender Processing Services Inc. (LPS), a leader in real estate technology. NAR will use the assets to develop the Realtors Property Resource (RPR), a parcel-centric information database covering all of the more than 147 million property parcels in the country as a resource for NAR members. NAR is planning to launch RPR in the second quarter 2010.
“Realtors are the first, best source for real estate information, and the RPR is another emphatic feature to that resource. RPR will give Realtors nationwide data on all properties at their fingertips so they can respond quickly to consumers interested in residential and commercial real estate. This is exciting news and a terrific NAR member benefit. NAR is committed to keep Realtors central to the transaction and to the buying and selling experience with their clients and customers,” said NAR President Charles McMillan, broker with Coldwell Banker Residential Real Estate in Dallas-Fort Worth.
NAR CEO Dale Stinton said, “These acquisitions will allow Realtor interests to control the program and the content. Realtors need to respond quickly to today’s tech-savvy consumers, and the RPR provides a means for multiple listing services (MLS), commercial information exchanges (CIEs) and real estate brokerage business models to support the Realtor community, rather than requiring Realtors to purchase data aggregated by third parties.”
RPR is not a national MLS, and will carry no offers of cooperation and compensation, Stinton added. “It is a private, NAR members-only benefit. The assets acquired by NAR will be directed through a wholly owned subsidiary corporation, Realtors Property Resource LLC,” Stinton said.
The management team of RPR includes CEO Dale Ross, co-founder of the Metropolitan Regional Information System, the country’s largest regional MLS; President Marty Frame, former general manager of Cyberhomes; Senior Vice President of Industry Relations Mona Steen, former SVP with Cyberhomes; and Jeff Young, NAR director of the Realtors Property Resource and 2008 president of the Michigan Association of Realtors.
RPR will provide nationwide access to public record information such as tax and assessment data, liens, zoning, permits, environmental information, and information on neighborhoods, school district and community demographics, along with advanced search features for property searchers, as well as market-to-market comparisons and referral opportunities not currently available.
“We’re honored to have been selected by the National Association of Realtors to provide technology, data and other services for the RPR,” said Jay Gaskill, president, LPS Real Estate Group. “Being involved with such a transformational industry initiative serves as an endorsement for our company and the premier products and services we provide to MLSs and associations, brokers, franchisors and sales associates.”
RPR will develop business strategies to make it affordable and feasible for NAR members, and will complement, not compete with, MLSs and CIEs. While many MLS and CIE systems provide a range of services, no two are alike. Brokers are looking for tools that support their agents across multiple markets with similar service levels and access to robust and valuable data. RPR is designed to support local MLS and CIE models to create a common experience for agents and brokerages.
RPR will have many partners, including the California Association of Realtors (CAR) and the Florida Association of Realtors (FAR), offering a number of technology applications which will be incorporated within the RPR™.
“The California Association of Realtors believes the RPR™ project provides the significant opportunities of scale and reach necessary to serve our members future needs for many years to come. We are already working closely with the RPR™ team to incorporate additional functionality directly into the RPR™ system using Realtor-owned zipLogix electronic forms as well as Relay transaction management and risk reduction software for members nationwide,” said Joel Singer, CAR CEO.
“The Florida Association of Realtors and its 122,000 members are excited about the launch of Realtors Property Resource, which we believe will be a valuable addition to the toolkit for Realtor business success. The Florida association and its business subsidiary also look forward to discussing potential partnerships to further enhance the value of RPR to Realtors nationwide,” said John Fridlington, FAR EVP.
For more information on the Realtors Property Resource, click here.