NetMore America Inc., an expanding next generation mortgage banker, has announced the hiring of John Cassell as senior vice president of retail production. Cassell brings to this newly created position over 20 years of experience in the financial services industry with executive management responsibility for a variety of functions including finance, sales, operations, technology and human resources. Cassell will be based at NetMore’s operations center in Clackamas, Ore. and will report to Mark Freedle the company’s president and chief executive officer. “As NetMore looks to continue to grow, through both high quality originations and geographic expansion, John brings a number of critical skills to our senior management team,” said Mark Freedle. “Throughout his career John has demonstrated the ability to build teams to increase production, utilize best practice strategies to maintain quality and create efficiencies to help enhance performance. We look forward to collaborating with John to help him leverage his experience in order to build NetMore’s retail presence in the marketplace.” In his new role, Cassell is being charged with managing and growing NetMore’s Professional Branch System, which is dedicated to supporting only the very best retail mortgage professionals in their respective markets. The company currently has 18 professional branches which are generating approximately 40 percent of production. NetMore recently announced that production volume surpassed $1 billion for its fiscal year that ended Sept. 30, 2009, a 300 percent increase compared to the same 12-month period for fiscal year 2008. Most recently, Cassell was vice president, division operations manager, wholesale mortgage channel at Wells Fargo & Company, where he held management responsibility for 13 operations offices and 350 team members in the western U.S. Previously, he worked for Central Pacific Mortgage Company for over 13 years and held executive level production, operational and financial roles for its retail branch platform including executive vice president, Ivanhoe Mortgage Division, executive vice president, operations and administration and senior vice president, chief financial officer. In addition, Cassell, who is a Certified Cash Manager, has held cash management positions at Fireman’s Fund Insurance Company and Wells Fargo Bank. Cassell graduated from the University of California, Berkeley, Calif. with a bachelor of arts degree in economics. “NetMore has a very compelling model, one based on service, risk management, efficiency and sustainability, which offers a strong value proposition to attract and retain credible retail mortgage professionals throughout the U.S. I am delighted to be joining them at such an important time in their expansion,” said Cassell. “The company is not boxed in geographically and is committed to expanding its footprint even if the overall origination market slows.” For more information, visit www.netmoreamerica.com.