Primary Capital has announced the addition of new hire Jan Davidson as branch manager in the company's Cornelius, N.C. location. Jan joins Primary Capital with a strong reputation in the residential mortgage industry. "We are proud to have Jan join Primary Capital," said Ken Witte, senior vice president of retail lending. "Her lending background and industry expertise will be key advantages for the success of our continued growth. Jan will add significant leadership ability to our management team." Jan will help guide Primary Capital's development, specifically in North Carolina. She will support and direct her Cornelius, N.C. branch of seven loan officers. "Jan has a relentless dedication to customer service, which fits perfectly with Primary Capital's business model," said Executive Managing Director George Phelps. "Her commitment to teamwork will certainly facilitate our expansion." "After years of working with Primary Capital in a business to business capacity, I am thrilled to be joining forces with such a strong company. I feel this is a positive move for all parties," said Davidson. "Primary Capital has always maintained the highest level of customer service and product offerings, and I cannot imagine teaming up with a better organization." Jan comes to Primary Capital with 12 years experience in the mortgage industry. Prior to teaming with Primary Capital, Jan owned her own company, Davidson Mortgage. Davidson Mortgage was family owned, established in 1997 and located in the Lake Norman area just north of Charlotte, N.C. Jan became president and sole owner of Davidson Mortgage in 2006. The decision to open the first office in Cornelius, N.C. was made because of the demographics of the area and the anticipated growth for the Lake Norman region. Davidson Mortgage was always a referral-based business focused on "good rates, reasonable fees and professional service." The Davidson Mortgage team members are experienced, college educated, and hold national and state lending licenses. Team members include: Tom Taucher, Matt Elston, Michael Taylor, Brad Cooke, Aaron Farmer and Jessica Cooke. Davidson Mortgage has an outstanding reputation in the Lake Norman area with a strong customer base that Jan will now service even better with Primary Capital's excellent rates, unique products and exceptional underwriting. For more information, visit www.primarycapitalmortgage.com.