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New NAHB book provides strategies for building a social media presence and selling more homes
Feb 18, 2010

Builder Books, the publishing arm of the National Association of Home Builders (NAHB) has released a new resource for builders and residential construction professionals that will teach them how to use social media tools such as Facebook, Twitter and YouTube, to increase their visibility and improve their sales results. Social Media for Home Builders: It’s Easier Than You Think, a new book by Carol M. Flammer, CAPS, CSP, MIRM, demonstrates how builders and developers are effectively using two-way communication via the Internet and social media outlets to attract consumers, follow up on leads and improve customer service. This is the only book that speaks specifically to the needs of the real estate industry, and teaches home builders how to build a social media presence. Introduced last month in Las Vegas at the 2010 International Builders’ Show, the book is now in its second print-run and will also be available in electronic format on Kindle. Carol Flammer outlines in a clear, concise style how to engage consumers through social media. She demonstrates the power of social media through case studies and online outlets created specifically for the home building industry. The book is designed to help readers understand social media and construct a strategic plan for using it to attract new home buyers. Readers learn how to use social media sites to: ►Build a brand ►Engage new and existing consumers ►Manage online reputation ►Sell more homes “With the recent explosion of social media on the scene, this new book by Carol Flammer is a timely resource, offering those in the building industry an excellent introduction into the world of social media,” said NAHB Chairman Bob Jones, a home builder from Bloomfield Hills, Mich. “This guide walks readers through the different online resources, teaching them how to use these tools to increase the visibility of their own businesses.” Carol Flammer is a public relations and social media marketing expert, strategist and consultant. With 20 years of experience, Carol has established herself as the “go to” person for real estate and construction products public relations and social media. Carol is the founder of the online Atlanta Real Estate Forum, president of Flammer Relations Inc., and managing partner of mRELEVANCE LLC, an Internet marketing, social media and public relations firm with offices in Atlanta and Chicago. For more information, visit
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