Pulte Homes Inc., one of the nation's largest homebuilding companies, has announced that it has changed its name to PulteGroup Inc. The move is part of the company's updated branding strategy, which includes a new corporate logo and brand identity standards to present a consistent look and message to customers. PulteGroup refers only to the corporate entity, while the national consumer-facing brand names will remain Centex, Del Webb and Pulte Homes. Regional brands include DiVosta Homes in Florida and Fox & Jacobs in Texas. The name change was approved by the shareholders in August 2009 and will not affect the Company's stock ticker of PHM on the New York Stock Exchange.
"The PulteGroup name is part of our strategic initiative to increase our brand recognition within our targeted market segments," said Richard J. Dugas Jr., chairman, president and chief executive officer of PulteGroup Inc. "We are separating the corporate function from the consumer-facing brand names. The PulteGroup umbrella creates a house of brands model--a first in homebuilding--allowing us to emphasize the names of our homebuilding brands in the marketplace."
Following its merger with Centex last summer, PulteGroup embarked on an innovative strategy through which it will align its specific brands with defined homebuyer segments: Centex for first-time and value-conscious buyers; Pulte Homes for the move-up market; and Del Webb for active adults age 55 and better.
For more information, visit www.pultegroupinc.com or www.pulte.com.