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Blueberry Systems announces integration with CRMnow’s Mortgage iQ

NationalMortgageProfessional.com
Apr 14, 2010

Blueberry Systems LLC, a provider of mortgage technology solutions to the financial services industry, has integrated its loan production platform, RELAY, with Mortgage iQ customer management technology developed by CRMnow. The integration lets Mortgage iQ users access customized views of real-time loan data within the RELAY system, allowing them to manage both customer relationships and loan production from one system. “We are excited to offer our users such an enhanced workflow,” said CRMnow President Chris King. “With RELAY, our users now have uniform business rules in place from application through production. This allows them to be more efficient, have tighter control over loan data, and be of greater assistance to borrowers than ever before.” RELAY offers a complete loan origination system featuring a universal data model, providing the most accurate data in the industry. In contrast to most systems that present an outdated ‘database of record,’ the universal data model combines the various systems and applications involved in the production process, eliminating data silos and the need for duplicate or staggered data entry. And whereas most systems only make available the most recent data, the combined systems allow RELAY’s data audit framework to see a true side-by-side comparison of the various states of a loan as it evolves, in real time, and highlights the discrepancies. The bottom line is much higher data quality that prevents costly pricing variances and buybacks. “This integration is another validation of our commitment to data integrity, and it’s great to see CRMnow shares that commitment," said Blueberry Systems President Lloyd Booth. "Combine that with user efficiencies, and the dollars saved really start to add up.” CRMnow previously purchased and embedded Blueberry Systems’ financial calculations engine into Mortgage iQ, enabling users to calculate various annual percentage rate (APR) scenarios at their point of sale. For more information, visit www.BlueberrySystems.com or www.crmnow.com.
Published
Apr 14, 2010
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