Skip to main content

The Un-Comfort Zone: Sometimes you have to rip the cover off the book

Robert Evans Wilson Jr.
Apr 28, 2010

On a summer weekend in 1977, my friend Tony and I made plans to go waterskiing. When he picked me up there were two people in the car that I did not know. He introduced his new girlfriend Sue, and her brother Bubba. Bubba was the quintessential redneck. Within minutes of getting on the boat, he stuffed a wad of chewing tobacco the size of a baseball in his cheek, then chugged several beers. In less than an hour we were dealing with an irritable drunk. He belched loudly, spit constantly, complained incessantly, and couldn’t string two words together without inserting a profanity. In short, Bubba made our visit to the lake completely unpleasant. Eventually he passed out in the back of the boat and we enjoyed the rest of the day. My opinion of Bubba’s character, talent and intelligence could not have been lower. I looked upon him as a total loser. A dimwit who would never amount to anything. At the end of the day, Tony drove Sue and Bubba home first. When we arrived at their home, Bubba was awake and somewhat sober. Sue asked Tony to come inside and see the new dress she’d bought. Then she turned to Bubba and said, “Why don’t you show Robert your chickens?” We walked around to the back of the house and Bubba pointed toward a minature barn. It was the cutest little building I’d ever seen. Rounded roof, little windows, bright colors and lots of lacy gingerbread all around. “Where’d you get this?” I asked. “I built it,” replied Bubba. “From a kit?” I asked. “No, I built it after my grandfather’s barn.” For the first time that day, I was impressed by Bubba. When we went inside, the first thing I saw was a display case full of blue ribbons. Dozens of them. These were first place awards from around the country that Bubba had won for his chickens. Then he started showing me his chickens and telling me about them. Suddenly, the cussing and complaining Bubba became eloquent. As we walked around the barn he showed me more than 50 of the most beautiful and exotic looking birds I’d ever seen. Unusual looking birds that I would never have known were chickens. These were not birds for eating or laying eggs-- these were prize show chickens.  He explained to me that chickens originated in the jungles of Asia. He told me how he bred and raised them. What he did to make their plumage bright, colorful and plentiful. I was amazed by the extent of his knowledge and I listened eagerly to everything he said. He spoke with an enthusiasm and energy that I could not have imagined earlier. The difference was that I had entered his real world. The world he loved and was excited about. Here was his hobby, but he was so motivated by it that it brought out the very best in him. I learned a big lesson that day. I’d always heard my teachers say, “Don’t judge a book by it’s cover,” but until then I had not witnessed the truth of that proverb. I decided then and there that I would never judge another person completely by my first impression. That if time and opportunity allowed, I would look further, deeper. When you discover someone’s passion, you have discovered what motivates them. And, that is the key to communicating with them in the most productive way possible. Robert Evans Wilson Jr. is a motivational speaker and humorist. He works with companies that want to be more competitive and with people who want to think like innovators. For more information on Robert's programs please visit
Apr 28, 2010
Rocket Mortgage Signs Brand Partnerships With 25 College Athletic Programs

Rocket Mortgage, announced its extended visibility and branding throughout college campuses with new and expanded multi-year partnerships.

Sales and Marketing
Sep 08, 2021
Flyhomes Designs The Antidote To Homebuyer’s Remorse

If buyers don’t love their home within the first year — for any reason — Flyhomes will list the home on their behalf and waive their commission.

Sales and Marketing
Aug 26, 2021
Should A Rebrand Be In Your Future?

Make sure you’re communicating who you are.

Sales and Marketing
Aug 05, 2021
Knock Provides Home Swap To Homeowners In Chicago

Fast-growing real estate technology company, Knock, is partnering with 10 local brokerage firms to bring the Home Swap to homeowners throughout the Chicago metropolitan area.

Sales and Marketing
Jul 30, 2021
Ruoff Mortgage Announces Multi-Year Partnership With NASCAR

NASCAR and Ruoff Mortgage, a residential mortgage company, announced a multi-year partnership that will designate the company as the “Official Mortgage Partner of NASCAR.”

Sales and Marketing
Jul 16, 2021
Eye, Eye Sir

When I widened my perspective, solutions seemed to fall into place.

C-Suite Strategies
Jun 19, 2021