PRMG hires Paul Lucido as national marketing director

PRMG hires Paul Lucido as national marketing director

June 8, 2010

Paramount Residential Mortgage Group (PRMG) has announced the hiring of Paul Lucido as national marketing director to help expand the company's brand footprint. “We are excited to have Paul join our executive team” said Paul Rozo, chief executive officer of PRMG. “Paul comes to us with an extensive marketing and business development background in the mortgage industry. Along with his marketing expertise and unique career, which includes forays into engineering design and a stint as a freelance graphic designer, Paul has a proven track-record which has helped a diverse clientele base tell their stories in a compelling and memorable fashion."
Some of Paul’s campaigns won Best Advertising Design and Concept for 2002, 2003, and 2004 while serving as vice president of national marketing for First Magnus Financial Corporation.
Initially, Paul Lucido will be working closely with Rozo in the development of PRMG’s overall industry presence in maintaining brand consistency throughout all their marketing communication, media and the Web. Additionally, he will be meeting with several key department heads of multiple origination channels to discern various marketing needs to get a flavor for the PRMG story from a variety of perspectives, including most importantly, our customers.
Rozo has slated 2010 to be a banner year for PRMG, as they continue to reach out to their brokers and share their company vision and core message, letting them know PRMG is there to support them. With the addition of Lucido as national marketing director, PRMG is confident that it will be able carry this message across its current business channels as the company continues to expand its footprint on a national level.
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Marketing, Originations, Residential