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New Jersey AG announces $5 million settlement in loan mod fraud case

Jul 08, 2010

New Jersey Attorney General Paula T. Dow has announced that a New Jersey loan modification company and its owners have agreed to a judgment of $5,051,253 to settle civil charges they defrauded homeowners who sought help in avoiding mortgage foreclosure. In addition to civil penalties of $5 million, corporate defendants Hope Now Financial Services Corporation and Hope Now Modifications LLC of Cherry Hill, N.J., along with individual defendants Salvatore A. Puglia Sr. and Nicholas F. Puglia Jr., principals in the business, have agreed to pay the state $51,253 in attorney fees and investigative costs. The $5 million-plus settlement resolves allegations that the defendants charged upfront fees totaling several thousand dollars for loan modification services, then failed to take any action on consumers’ behalf. The defendants were also charged with misrepresenting an affiliation with HOPE NOW Alliance, a legitimate non-profit alliance of mortgage companies, mortgage counselors, investors and other mortgage market participants that was formed in October 2007 as part of a federal foreclosure prevention initiative. Under the agreement, the defendants are permanently barred from selling debt adjustment or loan modification services in New Jersey. “This is an important outcome, one that should send a message to anyone who might seek to exploit the financial desperation of others during these very difficult economic times,” said Attorney General Dow. “This company, and these individuals, callously peddled false hope to trusting people—people who needed real loan modification help. It is appropriate that they never again be allowed to sell loan modification or debt adjuster services in New Jersey.” "These defendants preyed upon extremely vulnerable consumers -- people who were facing the imminent foreclosure of their homes,” said New Jersey Deputy Attorney General Lorraine K. Rak, Chief of the Division of Law’s Consumer Fraud Prosecution Section. “This settlement not only addresses the defendants' deceptive practices, but also serves as a reminder that consumers seeking loan modification help should deal with licensed debt adjusters or other persons authorized to provide such services.” Filed in Superior Court in Camden County, N.J., the state’s six-count complaint charged Hope Now Financial and the other defendants with violation of the Consumer Fraud Act, violation of Advertising Regulations and violation of the Debt Adjustment and Credit Counseling Act for, among other things, engaging in unlicensed debt adjustment activity, and making misrepresentations and false promises to consumers. The lawsuit accused Hope Now Financial and the other defendants of charging already-distressed consumers thousands of dollars in upfront fees for loan modification services, but failing to provide any such services. Ultimately, the lawsuit charged, consumers fell further behind on their mortgage payments, making the threat of foreclosure more likely. The lawsuit also alleged that Hope Now Financial failed to provide refunds to consumers who received none of the agreed-upon loan modification services. “Today’s announcement signifies New Jersey’s continued attack on mortgage fraud,” said Department of Banking and Insurance Commissioner Tom Considine. “We will not tolerate conduct of this type. Those who exploit struggling homeowners’ hopes and fears will face the law’s full measure.” The complaint also charged that Hope Now Financial and the other defendants placed content on a Web site designed to deceive consumers into believing the company was affiliated with the non-profit HOPE NOW Alliance, which provides credit counseling and free foreclosure prevention. Among the defendants’ victims were a husband and wife from Eagleswood Township, Ocean County, who had more than $2,800 billed to their credit card by the defendants, received no loan modification services, and ultimately confronted foreclosure after they stopped paying their mortgage on the advice of a company representative. Another victim, who resides in Kennesaw, Ga., paid more than $3,500 to Hope Now Financial and received no assistance. After receiving a foreclosure letter, the victim renegotiated his mortgage in direct contact with his lender, but without defendants’ promised assistance. In total, 514 consumers have filed complaints against the defendants. Under terms of the settlement, $1 million of the $5 million judgment against the defendants is suspended for a five-year period and will ultimately be vacated, assuming the defendants comply with all restraints and conditions contained in the Final Consent Judgment. The defendants have represented that Hope Now Financial Services Corporation and Hope Now Modifications are no longer operating, and that the Hope Now Modifications Web site is permanently disabled and inactive. Under the settlement, the names of consumers victimized by the defendants will be sent to the Federal Trade Commission (FTC) and the FTC will, to the extent available, provide restitution. The Hope Now Financial action was handled on behalf of the State by Deputy Attorney General Nicholas Kant of the Consumer Fraud Prosecution Section and Deputy Attorney General Gregory McHugh of the Banking, Insurance and Insurance Fraud Section. Deputy Attorney General Rak, Chief of the Consumer Fraud Prosecution Section and Deputy Attorney General Raymond Chance, Chief of the Banking, Insurance and Insurance Fraud Section, also provided assistance. The investigation was conducted by Investigator Joseph Iasso of the Division of Consumer Affairs, Office of Consumer Protection. For more information, visit
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Jul 08, 2010
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