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ProHomeLink.com launches network for online homebuying collaboration

NationalMortgageProfessional.com
Aug 11, 2010

Eastwood Realty Systems has announced the launch of ProHomeLink.com, the real estate business network. Realtors and mortgage loan officers can now both connect online with their homebuyer clients 24/7 to collaborate during the homebuying process. “ProHomeLink.com is the first true real estate business network,” said ProHomeLink.com Founder and Chief Executive Officer Michael Licamele. “Unlike social sites such as Facebook and LinkedIn, ProHomeLink.com goes beyond just connecting to actually giving home buyers personalized, interactive experiences that cement relationships with loan officers and Realtors during the home search process.” Realtors can use ProHomeLink.com to help their homebuyer clients make faster, more informed decisions. For example, buyers who find a home to buy often hold off making offers until they can find out how much cash they will need at closing and what their exact monthly housing payment will be. Further delays may result waiting for pre-approval letters from loan officers. With ProHomeLink.com, Realtors can get exact answers for buyers and create pre-approval letters instantly to get offers in ahead of competing buyers. Loan officers use ProHomeLink.com to give home buyer clients and Realtors 24/7 access to create their own mortgage pre-approval letters and run unlimited home purchase scenarios. By automating these key sales functions, loan officers can serve a larger number of home buyers and Realtors simultaneously. “There are originators and Realtors spending hundreds or thousands of dollars per month to generate new home buyer leads but are spending zero to convert those leads to closed transactions,” said Licamele. “ProHomeLink.com is a critical tool that maximizes conversion ratios for purchase leads.” Loan officers can sign up with ProHomeLink.com, create custom pre-approval templates and input current interest rates to get started. Then, they can invite Realtors and homebuyers to connect with them on ProHomeLink.com. Once connected, loan officers enter the maximum pre-approved purchase price for a homebuyer. Homebuyers can then log in to ProHomeLink.com any time to create instant pre-approval letters up to their maximum pre-approved purchase price. Home buyers can also run home purchase scenarios where they can instantly see how different offer prices, down payments and loan programs will affect their cash required to close and their total monthly housing payment. For more information, visit www.ProHomeLink.com.
Published
Aug 11, 2010
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