Guaranteed Home Mortgage Company Inc., a national residential mortgage investment and banking firm, has announced the establishment of a new office in Rockefeller Plaza to anchor its New York business and provide a base of operations to vigorously pursue a retail origination platform in Manhattan. Neil Bader, Guaranteed's national retail sales director and a Manhattan resident, will be permanently located there, supplementing the company's retail operations from White Plains, N.Y. to Manhattan to emphasize Guaranteed's commitment to the co-op and condo market. As a prominent executive with 24 years of mortgage experience, Bader has built two of the largest mortgage origination platforms in the country using Manhattan as a base, achieving number one market share each time. He will be joined by a former Wells Fargo colleague, Russ Pfeffer, who will lead a sales team, recruit bankers and develop relationships with the New York real estate and business communities. "We built our business in the New York market, and it is fitting to staff our new Manhattan branch with proven talent, 'the best and the brightest,'" said David Wind, president and chief executive officer of Guaranteed. "Unlike other industry organizations, our staff will focus exclusively on mortgage services and continue the reputation for excellence we have earned since our founding." Bader previously served as the chief executive officer of IPI Skyscraper Mortgage Company; by the time of its sale in 2001, it had become one of the largest mortgage brokerages in the United States. He also transformed Wells Fargo into the largest originator of mortgages in the New York area, eclipsing Chase Manhattan in 2008. Pfeffer previously achieved a number one ranking for volume of loans in Manhattan at Wells Fargo's largest branch. Founded in 1992, Guaranteed has grown rapidly since its inception. It recently added the states of Delaware, Indiana and Missouri to its roster and now encompasses more than 300 mortgage professionals lending in 28 states. Guaranteed has been listed in the Inc. 500 list of fastest growing companies in the nation. For more information, visit www.ghmc.com.