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BluFi Direct Mortgage announces new “Assurance Policy” for transparency in lending
Sep 10, 2010

BluFi Direct Mortgage, one of the fastest-growing online direct lender with no commissions, has introduced an “Assurance Policy” to ensure borrowers that they will experience a truly transparent and refreshing loan process with low rates and fees with BluFi. The assurance policy provides everything up-front and in writing before the loan closes. BluFi’s professional team of people take the extra time to go over all loan options, disclosures and the 2010 Good Faith Estimate (GFE) step-by-step with borrowers. “We know how nerve-racking the loan process can be for some borrowers. That’s why all disclosures and the 2010 Good Faith Estimate are presented upfront in writing and explained to the borrower. And if they see a better rate, we encourage them to tell us about it and we’ll work with them to compare the differences in loans,” says BluFi Direct Mortgage Chief Executive Officer John Lee. “We believe this approach is at the core of Transparent Responsible Lending we talk about everyday at BluFi. Also, this process allows our clients to feel confident they are getting the best loan terms, rates and fees available. Best of all, it’s in writing!” BluFi’s no sales commission structure, low rates and fees, and transparent lending practices create a refreshingly different approach to home loans. BluFi is committed to saving homeowners money, and ensuring borrowers’ peace-of-mind and financial security when they need it most. BluFi is a direct lender, not a broker, so there’s no middle man, no possibility of bait and switch on terms and fees, and BluFi can close on loans extremely fast. BluFi handles the underwriting in-house, enabling a loan to be underwritten in less than 24 hours. BluFi also provides clients with an on-the-spot pre-qualification with the best home loan options. “We actually feel like we become trusted home loan experts to our clients,” said Lee. “Our goal isn’t to ‘sell’ the borrower; it’s to make sure they feel as if they’ve received the best loan experience possible—as if they are getting a loan from a close friend or family member. One of the best ways was to take away the commission from our sales people and pay them well so they want to help each and every client as if they are family.” For more information, visit
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