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Solidifi names Mark Critchfield and Tony Laurito new VPs of business development

NationalMortgageProfessional.com
Sep 20, 2010

Solidifi U.S., a “full-fee” appraisal management services provider, has announced that Mark Critchfield and Tony Laurito have joined the company in the newly created positions of vice president, business development. Based in the San Francisco Bay Area, Critchfield is responsible for developing new strategic lender relationships, as well as working with existing Solidifi clients in the 11 western states. Laurito is based in the New York area and will be working with new and current strategic lender clients as Solidifi continues its impressive growth in the mortgage industry. Critchfield joins Solidifi from Fidelity National Financial, where he was vice president and regional sales director for the company’s entire suite of services, including appraisal, non-traditional property valuations, flood services, title and escrow. Prior, he spent several years with Fidelity National’s Service Link/ATM Corporation unit in a key business development role. He has over 15 years of experience in lending, title, settlement services and mortgage insurance, and was the recipient of numerous awards in his various capacities. Laurito brings more than 20 years of mortgage production and executive experience to Solidifi, most recently from an 11-year career with mortgage insurer United Guaranty, where he served as regional vice president of production and managed a sales team covering 14 states on both coasts. Earlier, he held lending and management positions with Bank of New York, First Fidelity Bank and Norwest Financial. “Tony Laurito and Mark Critchfield join us at a great time,” said Griff Straw, president of Solidifi U.S. “We have been experiencing phenomenal growth with our ‘full-fee to appraisers’ business model thanks to the higher quality valuation services it produces. We needed additional senior industry professionals with top qualifications to help us continue to grow at this record pace.” Straw reports that Solidifi has tripled its business since the beginning of the year and expects volume to double again within the next few months. For more information, visit www.Solidifi.com.
Published
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