Platinum Data Solutions, a provider of comprehensive appraisal review and collateral valuation technologies, has appointed Ray Petta as a consultant focusing on brand building and business development. This appointment is part of the company’s strategic plan to aggressively increase revenue and boost market penetration in 2011 and 2012. In his role as consultant, Ray Petta is responsible for developing strategies that increase brand awareness and market share, and overseeing the implementation of those strategies. Prior to joining Platinum Data Solutions, Petta was co-founder and chief operating officer of Rapid Reporting, where he helped to pioneer income and identity verification services for the mortgage industry and grow the organization to a multimillion-dollar company with more than 500 lender clients at the time of its acquisition by Equifax in 2009. “The appraisal industry has been the target of more and more scrutiny and regulations over the past few years and Platinum Data is in the coveted position of being an experienced provider of products and services that solve the industry’s core issues,” said Petta. “Platinum Data’s products and services help lenders to stay compliant with the recent changes in the Interagency Appraisal Guidelines and the upcoming enactment of the Frank-Dodd Bill. Unlike other organizations, Platinum Data doesn’t need to change its products or services to fit the industry’s recent changes. Needless to say, I’m very excited to work with the company, especially as it faces this type of opportunity.” For more information, visit www.PlatData.com.