XINNIX, a provider of interactive online training for mortgage sales and leadership development programs, has announced the availability of its Lead Conversion training program for loan officers. With home purchases currently being down, it is critical that loan officers focus on converting each qualified lead they receive into a loyal customer. XINNIX’ Web-based training program, Lead Conversion, consists of two 90 min. live Webinars that provide a step-by-step approach on executing an optimal response strategy and a proven sales process for loan officers. The classes are designed to gain every lead’s trust and confidence, while vastly improving every sales opportunity. Loan officers walk away from XINNIX’ Lead Conversion course with the confidence to reach out, follow-up and close potential leads. “Every lead is extremely valuable in today’s economy,” said Casey Cunningham, president of XINNIX. “A successful loan officer must master the ability to convert every lead they receive. Our Lead Conversion program will provide loan officers with sales knowledge that will immediately increase their conversion percentage and help maximize their lead channel.” The two Webinars provide loan officers the skills to guide customers through the loan process and help them make better decisions. The classes include steps on foreshadowing, trial closes, how to emotionally connect with a customer, how to build on a relationship with a customer and how to follow-up accordingly with a customer who is not committed. Lead Conversion outlines for loan officers the steps of a proven sales process along with precise sales techniques needed to uncover customers’ needs, present transaction details and enhance the closing process. By approaching every lead in the same, methodical but flexible manner, it will be easier to identify what is being done correctly and what can be improved. Loan officers will gain the ability to identify buying signs, implement active listening strategies, develop a lead contact strategy, implement a process to confidently speak to clients, effectively answer common client questions and build rapport with leads. “Communication is essential in any sales transaction and is especially critical to success in converting mortgage leads,” said Cunningham. “Not only will loan production be increased with this training, but professionalism will increase among loan officers as well.” For more infiormation, visit www.XINNIX.com.