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XINNIX Launches ACCELERATOR Online LO Education Tool

Jun 29, 2011

XINNIX, a provider of sales and leadership training programs for mortgage professionals, has announced the availability of ACCELERATOR Online, a Web-based course focused on helping loan officers devoted to business development create sustainable momentum and immediate results. “In today’s market, it is essential for each individual loan officer to maximize every opportunity,” said Casey Cunningham, president of XINNIX. “Our ACCELERATOR course was designed with that end in mind—to position loan officers for increased production and market share.” XINNIX’ ACCELERATOR course includes classes on: ►Personal Branding: Marketing, promoting and maximizing name recognition to increase visibility as an industry expert. ►Database Mining: Creating a database using a methodical approach and effective marketing to increase referral opportunities. ►Science of Retention: Understanding the value of a customer and the psychological components behind their decision to conduct business with a loan officer. ►Generating Leads: Identifying multiple referral sources to leverage in every community. ►Targeting the Workplace: Creating a marketing plan and process to leverage a business community. ►LinkedIn for Loan Officers: Embracing social media as an outlet to expand visibility and credibility to potential leads and referral sources. “With current market conditions, loan officers have a fantastic opportunity to capture market share,” said Cunningham. “ACCELERATOR provides strategies to grow a loan officer’s business with tactics to generate leads through a multitude of channels.”
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