New Cloud-Based CRM Tool Allows for Social Media Integration

planetRE, a technology provider for online real estate, recently launched planetRE Socialite—a single sign-on cloud platform for real estate and mortgage professionals. Socialite integrates a versatile social media customer relationship management (CRM) platform with a powerful paperless transaction management system deployed with industry’s most popular electronic signatures. The new CRM allows agents to actively interact with prospects on major channels like Facebook, LinkedIn, Twitter, etc., while seamlessly integrating with planetRE Compliance paperless system and popular electronic signatures. According to the company, planetRE Socialite is architecturally build to support single Sign ONs with other vendors providing MLS, Forms and third-party services the agent may subscribe to. Brokers can use this platform for active agent recruitment using many built in social media channels. “planetRE Socialite has all the components for a brokerage company to maximize their social currency and manage paperless transactions," said Subrao Shenoy, chief executive officer of planetRE. “Ability to incubate and manage leads over multiple social media gives an agent the ultimate competitive edge. Paperless transactions and electronic signature promotes cost savings and the green initiative.”