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Marketing Success: Shifting From Methods to Methodologies

Mary Beth Doyle
Nov 07, 2011

How often do you rely on methods in your business instead of methodologies? It’s probably more often than you think. As the leading mortgage marketing company in the United States–and one of the Top 500 Fastest Growing Companies in the nation--LoyaltyExpress thrives on the ability to consistently identify methods of behavior and actions that hold back loan officers, banks, and mortgage companies from realizing true performance and success–and establishing methodologies for improvement. But unless you recognize the difference, you might just assume what you’re doing is helping (rather than hurting) the overall production rate of closed loans for you and your organization. Let’s take a closer look at what this means. A method systematically details a given procedure or process that has become a habit or periodic practice at work. You can think of it, for example, as the times or moments when you realize that important relationships in your network have been neglected (and that some type of action is needed). So, you might block off a day or a few hours to generate a marketing flyer–or place a request with an agency or department for assistance–in order to re-engage past customers, partners, and prospects. The process that I’ve just described is a common example of a method that allows mortgage professionals to periodically satisfy recurring business objectives by reacting to them. Unfortunately, such methods are highly inefficient and ineffective. Here’s why: methods interrupt the natural flow of business and require steady distractions and inadequate usages of time. Take a look at the top-producing loan officers and organizations in the mortgage industry–they have a couple things in common: Methodologies and success. By definition, a methodology is the construction of a framework that consistently manages and automates recurring requirements and best practices of an organization. And when it comes to marketing and the ever-competitive environment to retain loyal customers and partners–you’ll fall short without fundamental methodologies in place. If you’d like to learn more about our unprecedented success and cost-effective approach to establishing high-impact mortgage-marketing methodologies, give us a call at (877) 938-1175 or send an e-mail to [email protected] The year is more than half way over–and it’s a great time to get back to basics and realize improvements. You’ll be glad you did. Mary Beth Doyle is founder of LoyaltyExpress and continues to lead all aspects of creative and sales initiatives at the company. Her critical eye for detail, analytics, and design steers the direction of new product offerings, services, and corporate relationships. Nationally, Mary Beth has been recognized by Executive Women International as a top achiever in business. Previously, she held several executive-level positions for major data mining and business intelligence companies (internationally) as well as owning and operating start-up and consulting companies in the print and fashion industries.
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