Mortgage Returns has announced an upgrade to its system to include additional functionality enabling lenders to more effectively communicate with referral partners and easily track and identify referral sources. With more than 300 marketing messages that are compliant with federal regulations, Mortgage Returns’ new enhancements streamline marketing, so originators can more easily assign automated and relevant marketing campaigns to customers, prospects and referral partners.
“According to RE/MAX, January home-buying sales were up 3.4 percent from a year ago,” said Jim Blatt, chief executive officer of Mortgage Returns. “To make the most of the spring home-buying season, banks and mortgage companies will need to strengthen relationships with referral partners. The number of referrals a company receives in a year is often the difference between meeting revenue goals and falling short of them. Referral partners need consistent communication and a commitment that lenders are managing these important relationships. Mortgage Returns’ new features enable mortgage originators to more effectively manage referred clients.”
New features enable lenders to better classify, organize and search customer data that is typically buried in loan origination systems. In addition, originators can consistently match referrals to customers and prospects, as well as give regular updates to referral partners on the status of mutual prospects. This is what the referral partner really wants to see. This unique approach to database management enables Mortgage Returns to provide better results for more than 6,000 originators nationwide.
“Stronger relationships with customers, prospects and referral partners mean more closed loans,” said Blatt. “Beyond the improvements to database management, we have also improved the communication process. For example, we have automated the process for providing referral partners with weekly rate sheets. This, combined with other efforts, will strengthen relationships with referral partners and positions the originator as a market and financial services expert.”