Cogent Road, a provider of innovative cloud-based mortgage technologies, has introduced Gravity, a mortgage-specific CRM/lead management system that helps loan officers obtain a loan commitment in a single call. Gravity is a cloud-based CRM/lead management system that fully integrates with credit, 1003, FHA Scorecard, a pricing engine (PriceMyLoan), loan comparison tools and anti-steering disclosure, allowing loan originators to take a complete application, select and price a loan, accurately discuss financial benefits and qualify borrowers in one call. Gravity’s toolset ensures that loan officers can be confident presenting prospects with an accurate pre-qualification; ultimately resulting in significant time efficiencies and the potential of improved closing ratios.
"Gravity is the result of over a decade of experience creating mortgage specific software applications," said William DiPaolo, Cogent Road's chief executive officer. “The outcome is a CRM/LMS that helps loan officers close faster, manage open opportunities easily and capture new leads from more sources."
After using customized Interview Wizards to capture a prospect’s basic application data, the loan originator provides a real-time comparison of the financial benefits of up to three different loan choices. Interactive charts help the applicant visualize the savings gained over specific time periods, as compared to their current loan. The prospect receives a full-color summary of the loan program options, along with the loan officer’s photo and contact information. When necessary, loan officers can also create multiple 1003s with up to five different borrowers on a single application.
"Our experience working with third-party systems helped us integrate FHA Scorecard and the Price My Loans pricing engine seamlessly into Gravity," DiPaolo said. "Loan officers can easily retrieve accurate FHA eligibility and loan pricing options while on a single call with the applicant. The goal is to help them gain commitment and lock up the lead as soon as possible."
A special feature is the ability to create unlimited, fully customized Internet-based lead capture forms. These lead capture forms are accessible from any Internet-enabled source and help generate new leads from web pages, Facebook, Twitter, blogs, e-mail signatures and more.
Gravity allows full customization of lead distribution criteria to ensure the right loan originator receives the correct leads, based on seniority, location and any other custom factors. Managers can monitor the status of all leads and the overall performance by loan officer, branch office, division and region.