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Dennis H. Ashcroft Joins Appraisal Logistics as VP
Mar 15, 2012

Appraisal Logistics has named Dennis H. Ashcroft as its new vice president, sales and marketing where he will oversee Appraisal Logistics’ business and sales strategy, marketing efforts and growth initiatives. Ashcroft will serve as the foremost expert on all ongoing sales initiatives within the company, as well as oversees the customer experience for the company’s nationwide client base and appraisal network. With nearly 30 years experience in the financial industry, including co-founding and managing a federal credit union, Ashcroft brings a unique perspective to Appraisal Logistics. His vision will play a key role in the company’s continued expansion in the bank, credit union and mortgage lending market. “Dennis began work with Appraisal Logistics in 2008 as national sales manager, and since then, he has demonstrated outstanding success in leading national sales strategy and execution,” said Frank Danna, president and chief executive officer of Appraisal Logistics. “Dennis has been instrumental in growing our business and will continue to be a vital asset to our continued growth. Appraisal Logistics is dedicated to maintaining a strong and experienced executive base to accommodate growth, without sacrificing commitment to quality. We demand the highest level of service and quality from our appraisal network, similarly we demand the highest level of service to our lending clients. We are proud to recognize Dennis’ proven record and customer-focused approach.” Prior to Appraisal Logistics, Ashcroft served in several positions, including most recently as a senior loan officer for Wilmington Mortgage Services and Washington Mutual Home Loans. In 1999, Ashcroft founded New Horizon Mortgage Company (NHMC), which he managed as president until 2001. NHMC was a licensed mortgage broker in Pennsylvania, Florida and Maryland for residential and commercial real estate loans. From 1984-1994 Ashcroft served as director and co-founder for Leola, Pa.-based Norlanco Federal Credit Union. During this time, his primary responsibility was chairman of the supervisory committee, insuring the credit union’s compliance with federal regulations while working with federal auditors. After 10 years of successful management (9 of the 10 years with a number one rating) and growth to more than $1 million in assets, the credit union merged with a local federal credit union headquartered in Lancaster, Pa. “Appraisal Logistics consistently provides the highest level of customer support and leading appraisal management services to the marketplace,” said Ashcroft. “I’m looking forward to facilitating clear and effective communication between our mortgage lending clients and extensive appraisal network to ensure timely delivery of valuable appraisal management oversight.”
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