Equator has named Chris Crocker as vice president of real estate to oversee Equator’s solutions for real estate professionals. Crocker was selected as a key component of the company’s plan to increase use of its technologies that enable real estate agents and brokers to receive and fulfill transactions while managing property sales with greater efficiency and growing their businesses.
Crocker is an experienced real estate professional in the residential and commercial sides of the business. He most recently served as vice president of operations for the southwest region of NRT LLC, the parent of Coldwell Banker Residential Brokerage, where he oversaw more than 100 Coldwell Banker branches and 6,000 real estate agents. Crocker was responsible for marketing, operations, mergers and acquisitions, training, and internal process improvement, as well as spearheading strategic partnerships and technology development within NRT and Realogy Corporation. Realogy is a global provider of real estate and relocation services that owns the Coldwell Banker, Sotheby’s International Realty, Better Homes and Gardens Real Estate, CENTURY 21 and ERA real estate brands.
Crocker’s prior roles include vice president of corporate services for NAI Capital Commercial Real Estate, where he represented the Los Angeles affiliate of the world’s largest global commercial real estate services organization with more than 5,000 agents in 55 countries. A licensed real estate salesperson in California, he previously served on the California Association of Realtors' Board of Directors as well as the C.A.R. Strategic Planning and Finance Committee.
“We are in the midst of a major effort to build out and expand our solutions for real estate professionals,” said Chris Saitta, chief executive officer of Equator. “This is a huge initiative for us and we’re very fortunate to have a leader like Chris, who has a depth and breadth of experience that few in the industry have. We’re looking forward to seeing his impact as we move toward our goals for our real estate agent solutions.”