ServiceLink, an end-to-end origination, servicing and default solutions provider for mortgage lenders and servicers, has announced that Kevin Coop has joined as executive vice president of enterprise strategy. Coop will coordinate overall business development for ServiceLink’s originations and default sales teams, marketing group and product development strategy team. He also manages the continued development and execution of the enterprise growth strategy for ServiceLink’s top accounts, while growing the emerging market segment and strategy. Additionally, Coop oversees the strategic marketing vision, including profit center messaging and the integration of all solutions and branding, and will be working closely on inorganic strategic growth opportunities.“Having watched the growth and strategy of ServiceLink for many years it has become apparent that they are positioned for hyper-growth under the leadership of Chris Azur,” said Coop. “As I came to know Chris on a personal level it was even more compelling that I join his team in this endeavor and I look forward to assisting in this effort. He has built a tremendous team that I am proud to join.”
An expert on business technology, Coop has more than two decades of operational and sales experience, and has produced growth across the financial services, real estate, mortgage, health care and predictive data analytic industries. Most recently, Coop served as President and CEO of Interthinx, where he was responsible for the entire general operational management and sales and the identification of strategy, acquisitions and integrations. Prior to Interthinx, Coop was President and CEO at Sysdome, a leading provider of fraud-management technology, where he coordinated the merger with AppIntelligence.
“We are excited to have Kevin join our Leadership team and assist us with our continued growth. Kevin’s background and experience are the perfect fit for this new role,” said Chris Azur, President, ServiceLink. “At ServiceLink, our culture is a key ingredient to the success of our Leadership Team, and Kevin has demonstrated that his work ethic and culture will be a perfect match within our organization.”