Leads360 has announced the addition of mortgage industry veteran Kelly Booth as director of the company’s mortgage unit. Booth will be responsible for helping mortgage professionals improve their selling and lead management strategies while advancing Lead360’s position as the leading sales automation provider for the mortgage industry by strengthening ties with complementary mortgage providers.
Booth has 25 years of experience in sales within the mortgage industry. Prior to joining Leads360, she served as vice president of sales for Motivity Solutions, a provider of business intelligence and reporting software for lenders. Previously, Booth served as a management executive and vice president of sales at Consolidated Business Forms (CBF), later known as VMP Mortgage Forms, where she helped transform what was a traditional printing company into one of the leading providers of electronic mortgage documents.
Leads360 serves some of the largest mortgage companies in the U.S. and helps lenders of all sizes receive, distribute, contact and convert a higher percentage of leads into funded loans than any other solution. Leads360 offers two core products, LeadManager and Dial-IQ, that increase productivity and drive sales performance for mortgage companies by automating key processes to accelerate sales production. Earlier this month, Leads360 won the 2013 LeadsCouncil LEADER Awards for “Best in Class Lead Management” and “Most Valuable Partner” in the mortgage category.
“Today, intelligent sales automation and the right analytics play increasingly important roles for lenders, particularly as the industry shifts from a refinance environment to a purchase market as many expect to happen over the next 12 to 24 months,” Booth said. “No matter the type of lending environment facing the market, mortgage professionals with a disciplined contact strategy stand to reap the highest conversion rates and sales success, while the right analytics will help them understand which of their marketing efforts are effective and how to better allocate limited marketing resources. No company does a better job at providing lenders and loan officers with these critical tools than Leads360.”
“We’re extremely fortunate to have Kelly join our team,” said Nick Hedges, CEO of Leads360. “Kelly has a proven track record of helping lenders use technology to grow their businesses. Hiring someone of Kelly’s caliber underscores the depth and seriousness of our ongoing commitment to the mortgage industry. We continue to see accelerating demand for our offerings in our core industry vertical, and believe Kelly is well-positioned to help us manage this demand.”