RealtyTrac has announced the hiring of Jake Adger as chief economist. Adger will spearhead a new department that will be tasked with conducting original economic housing research and developing new products and services that leverage the company’s vast real estate database. Adger will work with RealtyTrac’s database and public relations team to create new real estate reports and studies available to the public. He will also interface with other business units in the RealtyTrac organization — from member services and sales to data licensing and report sales—providing those business units with analysis and research to help them develop new products and services for RealtyTrac customers.
“We are building our analytics team and bringing innovation, transparency and excellence to the real estate industry, and we are delighted that Jake has joined the RealtyTrac team," said RealtyTrac CEO Jamie Moyle. “He brings research and analytics experience that will help us to track important housing market trends, empowering real estate consumers and investors with the information they need to make good decisions.”
Adger brings 11 years of analytics and product management experience to RealtyTrac. He has held senior management positions in a diverse group of companies, including SuccessFactors, Deloitte Consulting and Ski West. He was most recently a director at SuccessFactors, the leader in cloud business execution software. At SuccessFactors, Adger analyzed and improved operational processes and tools for field sales and free trials. Adger developed new products and improved user experience while leading the “NEXT Labs” initiative to bring consumer software usability to Enterprise Software.
“I’m thrilled to be working with RealtyTrac,” said Adger. “This is a unique opportunity to use RealtyTrac’s comprehensive housing market data to create new ways to analyze the residential housing market. RealtyTrac’s data covers MLS listings, foreclosure, and rental market data, as well as proximity to local amenities and hazards. It is an exciting time to be conducting original real estate research considering how important housing is to the overall U.S. economy.”
Prior to joining SuccessFactors, Jake was a consultant at Deloitte Consulting in San Francisco, Calif., where he advised large high tech clients on sales and marketing operations and systems implementations. He was also the director of operations at Ski West in Park City, Utah, overseeing the company’s customer relationship management (CRM) and enterprise resource planning (ERP) applications.