DataQuick Segments National Property Database to Better Identify Equity Candidates

DataQuick has segmented its National Property Database into targeted prospect files enabling lenders, marketing managers and business development associates to more accurately identify home equity candidates, cash buyers, high net worth borrowers and underwater borrowers. “Identifying new customers has become a high priority for lenders, but they don’t have access to targeted, high-return sources for new prospects,” said John Walsh, president of DataQuick. “The segmentation of our National Property Database will provide those in the origination space with targeted, customized listings of potential prospects to achieve the highest ROI and deploy accurate customer acquisition solutions.” DataQuick’s National Property Database – the foundation for the targeted files – has more than 125 million property records and more than 267 million transaction records. The database has been segmented as follows to create the targeted files: ► Home Equity Candidates: 7.5 million contacts ► Cash Buyers: 600,000 contacts ► High Net Worth Borrowers: 5,000 contacts ► Underwater Borrowers: 15 million contacts “Our targeted prospect files can be immediately deployed or further refined using criteria that are relevant to each client’s business, such as property type, region and equity, home value and loan recency ranges,” continued Walsh. “An accurate and flexible approach will allow originators and lenders to identify the highest ROI market segments.”