Mortgage Success Source LLC has announced that Devin Daly has joined the company as executive vice president, sales and service. Most recently having served as Ellie Mae’s VP of solution sales, Daly brings more than 15 years of sales and technical experience to the company where he will lead corporate sales, professional services and new product development. “We are just completing the first stage of a multi-year, multi-million dollar investment in developing Vantage Integrated Production, the industry’s first integrated marketing and sales service,” said Paul Zoukis, CEO, Mortgage Success Source. “Having Devin on board now will allow us to accelerate sales and development.”
Vantage Integrated Production (VIP) allows lenders to meet the twin challenges of driving revenue while minimizing risk. Built on a common database that integrates data from across the lender’s internal systems, VIP provides an unrivaled Customer Relationship Management (CRM) platform coupled with industry leading services for proposal development, presentation and marketing.
“When we decided to offer a CRM, our goal was to select the best possible partner and we did, Source Holdings LLC,” said Zoukis. “Devin actually was Source Holding’s founder and brings years of experience in automating the sales process both in the field and in call centers. We couldn’t have been more fortunate to land both a premier system and a key executive.”